TLDR: A recent report from Hash Global highlights the significant evolution of MEET48, an entertainment platform, transitioning from a traditional ‘Idol-Making Factory’ model to a cutting-edge ‘Web3 Entertainment’ ecosystem. The platform now extensively leverages AI-generated content (AIUGC) and Web3 technologies to redefine content creation, ownership, and monetization, aiming to become the ‘Netflix of Web3’. This transformation is supported by strong market performance, strategic alliances, and a focus on user co-creation.
A comprehensive report by Hash Global details the remarkable transformation of MEET48, an entertainment platform, from its origins as an ‘Idol-Making Factory’ to a pioneering force in the AIUGC and Web3 entertainment landscape. The report, published around November 8, 2025, underscores MEET48’s strategic shift towards integrating artificial intelligence and decentralized web technologies to reshape the industry.
MEET48 is positioned as a leader in the emerging ‘Web3 Entertainment’ sector, combining AI, user-generated content (UGC), and Web3 economics with its established entertainment engine. This integration is redefining how content is produced, owned, and monetized, with the ambitious goal of becoming the ‘Netflix of Web3’. The platform’s approach is content-first, building on a multi-decade foundation in idol development. It now incorporates AI-based character generation, stage creation, and performance tools, collectively known as AIDOL Producer, alongside a tokenized content asset framework (Mars Protocol) and a metaverse social layer. This allows users to actively participate in virtual idol creation and ownership.
According to Hash Global, the rapid rise and subsequent decline of GameFi and X-to-Earn models in 2021 led to skepticism about Web3’s role in entertainment. However, Hash Global remains convinced that entertainment is the most natural entry point for Web3 mass adoption, citing its inherent high traffic, strong communities, and proven monetization models. They argue that when Web3 is integrated with real content and user behavior, financial mechanisms evolve from speculative tools into fundamental economic infrastructure, a concept they define as ‘Web3 Entertainment’.
A defining feature of this new cycle is the proliferation of generative AI. Tools like Sora2 are significantly lowering creative barriers, shifting content production towards UGC and AIUGC. Hash Global emphasizes that while Web2 platforms often capture the majority of value from user-generated content, Web3 provides the essential infrastructure for provenance, ownership, and value transfer. This synergy between AI and Web3 is expected to upgrade UGC from ‘user-generated content’ to a ‘user co-creation economy,’ fostering fairer and more open value circulation.
In a significant move to foster industry collaboration, MEET48, Hash Global, and several partners jointly formed the ‘Web3 Entertainment Alliance’ on November 4, 2025. This alliance, which includes OFFGRID, Innow, IPDex, JCube, ENT, BitX, and Sortes, aims to promote shared traffic, cross-ecosystem development, accelerate mainstream user onboarding, support sustainable token economic design, and drive the global adoption of Web3 Entertainment.
MEET48 has demonstrated strong market performance, with its $IDOL token generation event (TGE) in June 2025 launching across major exchanges including Binance Alpha, PancakeSwap, Bitget, Gate, and MEXC. By November 2025, the project’s fully diluted valuation (FDV) had exceeded US$164 million. The platform boasts over 3.8 million active users and 500,000 on-chain wallets within the BSC ecosystem, with on-chain interactions surpassing 100 million, consistently ranking first among BNB Chain social applications. MEET48 was also selected for the BNB Chain MVB program and received strategic investment from YZi Labs. Earlier in April 2025, MEET48 completed a token round financing with an FDV of $100 million, led by Fosun Group co-founder Liang Xinjun, Hash Global, and HashKey Capital, with participation from Animoca Brands, Infinity Labs, Promontory, and Oak Grove.
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MEET48’s vision extends beyond a single application; it aims to become the foundational Web3 entertainment infrastructure, reshaping the industry’s underlying rules. The platform adopts a ‘Web 5.0 ecosystem framework,’ integrating Web2 AI applications (like IdolGPT, ParroTV, ParrotDolls) with Web3 intelligent social metaverses and open ecosystem applications (GameFi, SocialFi). This comprehensive approach positions MEET48 as a key player in the future of democratized entertainment, where user-created content is equitably rewarded and the community drives the creative process.
