TLDR: MCE Systems, a leader in mobile device lifecycle management, has announced the appointment of Alon Gilady, a seasoned AI and retail-tech entrepreneur, as its new Chief Operations Officer. This strategic move aims to accelerate MCE’s innovation roadmap and drive global growth, particularly in its AI-driven product portfolio.
TEL AVIV, Israel – MCE Systems, a pioneering force in software and technology solutions for mobile operators, announced today the appointment of Alon Gilady as its new Chief Operations Officer (COO), effective August 6, 2025. Gilady, a distinguished AI and retail-tech entrepreneur, joins MCE’s executive team with a mandate to significantly accelerate the company’s innovation roadmap and expand its presence across global markets.
Alon Gilady brings a wealth of experience to MCE Systems. Prior to this appointment, he was the co-founder and CEO of Renovai, an AI startup that developed an Agentic AI stylist for lifestyle e-commerce brands and retailers. Under his leadership, Renovai created a breakthrough platform for product recommendation, room- and outfit-styling, integrating advanced computer vision, interior design logic, and a sophisticated recommendation engine. His past success in building AI-based startups is expected to bolster MCE’s AI-focused product development and strengthen its technological value proposition.
Yuval Blumental, CEO of MCE Systems, expressed his enthusiasm for the new appointment, stating, “Alon brings a unique combination of startup spirit, AI product go-to-market expertise and a strong grasp of operational excellence. His experience scaling product-driven companies will be instrumental as we continue to grow our AI and device-related product portfolio and deliver next-generation solutions to the mobile device space worldwide.”
Gilady himself commented on his new role, highlighting the potential within the telecommunications sector: “I really see a huge opportunity here in the telecoms space for mobile operators to apply AI purposefully in customer-facing applications and get the kind of business-led results they’ve been looking for.” He further added, “MCE’s mission to improve the customer mobile device experience with AI really resonated with me and I believe their AI-led approach will help advance the industry to where it wants to go.”
MCE Systems, established in 2005, has been at the forefront of digital transformation for device-related journeys within the telco and device ecosystem. The company’s core offering is its end-to-end digital-first Device Lifecycle Management (dDLM) platform. This AI-led, omnichannel platform is designed to deliver game-changing experiences across all device-related customer journeys, aiming to drive business velocity, margins, and Net Promoter Score (NPS).
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The company leverages AI technology extensively within its platform, notably through two key solutions: Agentic AI for personalization, which empowers mobile operators to personalize digital customer interactions via app chatbots (as demonstrated with TELUS), and computer vision for app-focused service, exemplified by MCE’s cosmetic grading solution that allows customers to remotely assess device value for trade-ins or insurance without needing a store visit (as seen with Vodafone). MCE is a recognized technology partner, acclaimed for its world-class products and innovation, having received eleven consecutive gold awards, including at The Stevie Awards®.
