TLDR: Saudi Arabian AI startup Lucidya has successfully closed a $30 million Series B funding round, marking the largest AI investment in the MENA region. Led by Impact46, the funding will enable Lucidya to significantly scale its AI Agent offerings, transforming customer experience management across various sectors by automating and personalizing customer-facing roles.
Riyadh, Saudi Arabia – Lucidya, a pioneering AI-powered customer experience management (CXM) platform based in Saudi Arabia, has announced the successful closure of its Series B funding round, securing an impressive $30 million. This significant investment represents the largest AI funding round ever recorded in the Middle East and North Africa (MENA) region, underscoring the growing confidence in the Kingdom’s burgeoning technology sector.
The funding round was spearheaded by Impact46, a prominent Saudi venture capital firm known for its successful backing of companies like Jahez and Rasan. The round also saw robust participation from new strategic investors, including Wa’ed Ventures, Aramco’s dedicated investment arm for transformative technologies, and Takamol Ventures, a government-backed catalyst for digital innovation. Additionally, SparkLabs joined the new investors, while existing backers Rua Growth Fund and ARG doubled down on their commitment, reaffirming their long-term belief in Lucidya’s trajectory.
Founded in 2016 by Abdullah Asiri (CEO), Hatem Kameli (Co-founder), and Dr. Zuhair Khayyat (CTO), Lucidya has established itself as a leader in the CXM space. The company’s core mission is to empower businesses to automate and personalize customer engagement across diverse channels, including support, marketing, and sales, while simultaneously reducing operational costs and ensuring compliance with regulations such as PDPL.
Abdullah Asiri, CEO and Founder of Lucidya, commented on the milestone, stating, “Our story started back in 2016, when we took a bet on AI long before it became a boardroom buzzword.” He further emphasized the strategic vision behind the expansion, adding, “By expanding into AI Agents, we are no longer limited to traditional software budgets. We’re tapping into the region’s labour economy, turning workforce costs into scalable, compliant AI capacity.”
The newly acquired capital will be primarily allocated to scaling Lucidya’s innovative AI Agent offering. This initiative aims to position the company as a comprehensive digital workforce platform, specifically tailored for customer-facing roles. Lucidya’s proprietary Arabic-native AI engine boasts an accuracy rate exceeding 92%, enabling sophisticated CX automation, sentiment analysis, and seamless omnichannel engagement.
Lucidya currently operates across 11 MENA countries, serving a diverse portfolio of enterprises in critical sectors such as telecom, BFSI (Banking, Financial Services, and Insurance), hospitality, healthcare, and the public sector. Its extensive client base includes both private and government entities, collectively boasting a market capitalization exceeding $250 billion and serving over 75 million users.
Turki Al Joaib, Managing Partner at Rua Growth Fund, expressed his confidence in the company’s capabilities: “Lucidya continues to prove that world-class technology can emerge from the Kingdom, where their proprietary AI and ongoing advancements in generative AI are setting new standards in CXM.” Basmah Alsinaidi, Partner at Impact46, echoed this sentiment, remarking, “Lucidya is exactly the kind of company we look to back—founders solving real regional challenges with defensible tech and bold ambition. Their mastery of Arabic-first AI and traction with top-tier enterprises mark them as a future category leader.”
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The significance of this funding round was further highlighted by the personal congratulations delivered by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya’s headquarters in Riyadh. This investment follows Lucidya’s previous funding round of $6 million in 2022, demonstrating a consistent growth trajectory and a strong commitment to advancing AI capabilities within the region.
