TLDR: Lovart has officially launched its end-to-end AI design agent globally, exiting its beta phase after attracting 800,000 testers. Powered by its proprietary AI Creative Reasoning Engine, MCoT, the platform aims to generate high-value branding and advertising campaigns from simple text prompts, offering significant cost savings and a broad range of creative outputs.
SAN FRANCISCO – July 23, 2025 – Lovart, a pioneering force in artificial intelligence, today announced the global launch of its groundbreaking end-to-end design agent. This innovative platform, which has successfully exited its beta phase, is powered by what the company touts as the world’s first AI Creative Reasoning Engine, named MCoT (Mind Chain of Thought).
The launch comes after a highly successful beta period, during which Lovart’s design agent attracted an impressive 800,000 beta testers. The company’s bold mission is to revolutionize the creative landscape by enabling the generation of six-figure or higher branding and advertising campaigns using nothing more than a single text prompt.
Lovart’s AI-native system is designed to interpret creative intent, decompose complex tasks, and coordinate leading multimodal models to deliver comprehensive outputs across image, video, and 3D formats. Its proprietary MCoT engine goes beyond simple generation, assessing and analyzing a brand’s requirements, business context, and target audience to produce outputs on par with those from top-tier Creative Directors and professional-grade visual assets. Users can generate up to 40 high-fidelity, premium assets in mere minutes, encompassing a wide breadth of outputs including branding kits, social posts, storyboards, UI flows, and even packaging.
This disruptive technology is set to significantly reduce costs for businesses. Lovart claims it can deliver branding budgets that would typically cost hundreds of thousands of dollars for less than US$90 per month, making premium branding accessible to in-house brands and boutique agencies. The company has already gained rapid traction since its inception in 2025, boasting 800,000 users across 70 countries.
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Lovart was co-founded by CEO Melvin Chen and Haofan Wang, an AI researcher with training from Carnegie Mellon University. Their vision, supported by a global team of experts in AI systems and creative tooling, is fundamentally changing how modern creators and studios approach design workflows. The company’s launch is timely, as AI agents are rapidly becoming essential tools within creative organizations, mirroring AI’s transformative impact on other sectors like education.
