TLDR: Locality, a prominent local video solutions provider, has launched its Advanced Audience Engine, a groundbreaking platform integrating generative AI and automation. Developed in collaboration with Lovelytics, Newton Research, and Databricks, this engine aims to transform local advertising by offering advertisers unprecedented control, precision, and transparency in targeting local audiences across linear and digital channels.
NEW YORK – September 29, 2025 – Locality, a leading provider of local video solutions, today announced the official launch of its Advanced Audience Engine, a proprietary identity and activation solution designed to fundamentally redefine how advertisers engage with local audiences. This innovative platform, developed through a strategic collaboration with Lovelytics, Newton Research, and Databricks, promises to usher in a new era of precision and efficiency in local advertising.
The Advanced Audience Engine is built upon a sophisticated framework that integrates generative artificial intelligence (AI), advanced automation, and Locality’s extensive historical local media intelligence and viewership data. This powerful combination is engineered to facilitate smarter, faster, and significantly more effective local advertising campaigns.
Keith Kazerman, President of Streaming at Locality, emphasized the strategic importance of this launch, stating, “Locality’s Audience Engine isn’t a product, it’s a strategic shift in our business, and in the broader advertising industry. We have reengineered the foundation of local advertising to deliver performance, precision, and transparency, at scale, for advertisers.”
The new engine directly addresses long-standing challenges prevalent in the local advertising landscape, including fragmented workflows, the complexities of managing multiple vendors, cost inefficiencies, and limited access to real-time audience insights. By embedding the Advanced Audience Engine within Locality’s LocalX platform, advertisers can now unify diverse data sources, automate audience segmentation, and seamlessly activate campaigns across both linear and digital channels from a single, AI-powered environment.
Key capabilities of the Advanced Audience Engine include:
Custom Audience Building: Leveraging vertical-specific segmentation, the engine utilizes both advertiser-provided first-party data and Locality’s proprietary data to create highly targeted audience profiles.
AI-Driven Optimization: Predictive models powered by AI enable smarter planning and more efficient budget allocation, maximizing campaign performance.
Comprehensive Measurement: The platform offers unified targeting, analytics, and attribution capabilities, providing a holistic view of campaign effectiveness.
Scalable Data Integrations: It supports real-time activation, optimization, and cross-partner collaboration, eliminating data transfer bottlenecks.
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With AI-enhanced data control and functionality, advertisers are expected to benefit from faster campaign execution, access to real-time insights, and improved return on investment (ROI) through more intelligent targeting and optimization strategies. This launch marks a significant step forward in making local advertising more accessible, precise, and impactful for businesses of all sizes.
