TLDR: Live Story, a company specializing in AI-powered visual Content Management Systems (CMS), has successfully raised €2.7 million in seed funding. The round was led by Italian early-growth venture capital firm Vertis, with participation from several experienced business angels. This capital injection is earmarked to accelerate Live Story’s expansion across Europe, enhance its generative and predictive AI capabilities, and target new market verticals, aiming to surpass €10 million in annual recurring revenue by 2027.
MILAN, Italy – Live Story, the innovative tech company behind an AI-powered visual Content Management System (CMS) platform, announced today the successful closure of a €2.7 million seed funding round. The investment was spearheaded by Vertis, a prominent Italian early-growth venture capital firm, and saw participation from a consortium of experienced business angels.
Founded by CEO Stefano Mocellini, Live Story has developed a visual CMS platform designed to streamline and empower omnichannel digital experience management. The platform addresses significant inefficiencies in digital commerce, particularly the slow and rigid processes involved in managing visual and narrative content. According to Alessandro Pontari, Partner at Vertis SGR, “We invested in Live Story because it addresses one of the major inefficiencies in digital commerce: the slow and rigid management of visual and narrative content. In a world where content and UX are key to conversion, Live Story represents the future of digital experience.”
The newly secured funds are strategically allocated to propel Live Story’s ambitious growth plans. A primary focus is to accelerate its European expansion, broadening its market reach beyond its strong Italian base. Furthermore, a significant portion of the investment will be dedicated to advancing the company’s technological capabilities, with a particular emphasis on deepening its use of generative and predictive AI. This will enable the creation of more dynamic, personalized, and conversion-optimized digital experiences.
Live Story’s platform empowers Marketing, Design, and Digital teams to create and manage content without heavy reliance on technical resources. This capability is reported to reduce development times by up to 80%, significantly boosting operational efficiency and ensuring consistent brand identity across all digital touchpoints. The company’s visual CMS integrates seamlessly with any existing tech stack.
Currently, Live Story boasts a robust client portfolio of over 100 brands in Italy, including renowned names such as Valentino, Dolce & Gabbana, Max Mara Fashion Group, Bottega Veneta, Gruppo OVS, and Illy. With this new funding, the company plans to diversify its market presence by expanding into new verticals, including insurance, finance, and pharmaceuticals, alongside its established strongholds in fashion, luxury, lifestyle, and food. The company also maintains an office in New York City.
Stefano Mocellini, Founder & CEO of Live Story, expressed enthusiasm about the investment, stating, “We’re thrilled to welcome Vertis and a group of highly experienced business angels as new partners. This investment will allow us to further strengthen our presence in Europe and continue innovating at the intersection of creativity, UX, and AI. Our goal is clear: to become the go-to platform for creating bold, high-impact digital experiences.”
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Live Story has set an ambitious target to exceed €10 million in annual recurring revenue by 2027, underscoring its confidence in its technology and market strategy. The company, originally founded in the United States with a vision to transform social media content into instantly purchasable assets, has since evolved into a comprehensive visual CMS platform, poised to revolutionize how brands manage their digital content and user experiences.
