TLDR: Linda Leopold has stepped down from her role as Head of AI Strategy at H&M Group after a seven-year tenure. She plans to transition into an independent strategic advisor, writer, and speaker, focusing on the ethical implications and strategic implementation of artificial intelligence across various industries. During her time at H&M, Leopold was instrumental in establishing the company’s Responsible AI program and integrating advanced AI technologies.
Linda Leopold, a prominent figure in the field of artificial intelligence, has announced her departure from H&M Group after serving seven years, most recently as the Head of AI Strategy. The news, reported on July 18, 2025, marks a significant transition for both Leopold and the Swedish fashion retail giant.
Leopold joined H&M Group in 2018 and played a pivotal role in shaping the company’s AI direction. As Head of AI Policy, she was instrumental in launching and expanding the brand’s Responsible AI program, establishing crucial frameworks for digital ethics, and guiding the adoption of strategic approaches to generative AI technologies. Her leadership in this area earned her international recognition, including being named one of Forbes’ nine most influential women in AI in 2022.
In a LinkedIn post, Leopold reflected on her time at H&M Group, stating, ‘These years were extraordinary—not only because I had the opportunity to help shape H&M’s AI direction, but also because I witnessed AI evolve at lightning speed.’ She expressed particular pride in ‘building the Responsible AI program from the ground up and contributing to the global conversation on ethical AI.’
Looking ahead, Leopold is embarking on a new chapter as an independent strategic advisor, writer, and public speaker. Her focus will be on helping companies navigate AI transformation strategically and responsibly, and contributing to the broader understanding of how AI is revolutionizing life and work. She noted, ‘With AI at such a pivotal moment (what lies ahead is almost unfathomable), I want to help influence its development across different organisations.’
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Leopold’s exit comes as H&M Group continues its push into digital innovation, including recent initiatives like a new denim capsule collection powered by digital twin technology, aimed at integrating generative AI into storytelling and customer engagement. Her contributions have laid a strong foundation for H&M’s future endeavors in the rapidly evolving AI landscape.
