TLDR: Kevin Leyes’ Miami-based cybersecurity firm, LeyesX, is at the forefront of protecting high-net-worth individuals from sophisticated digital threats. Utilizing a unique ‘trifecta empire’ approach that integrates AI-powered cybersecurity, reputation management, and creator protection, LeyesX offers comprehensive defense against social engineering, SIM swaps, doxxing, and other attacks, with services starting at $10,000 per month.
In an era where digital privacy has become the ultimate luxury for the ultra-wealthy, Kevin Leyes, the 25-year-old founder of Miami-based LeyesX, has built a formidable defense system. His firm specializes in shielding billionaires and family offices from increasingly sophisticated social engineering attacks, leveraging artificial intelligence as a core component of its strategy.
The threat landscape for high-net-worth individuals is complex and ever-evolving. As Leyes explains, “Hackers don’t need to break into your servers. They just need one piece of exposed data. Our mission is to erase those breadcrumbs or make sure they lead nowhere.” This proactive approach is critical, given incidents like crypto investor Michael Terpin’s $24 million loss due to a SIM-swap attack, where his mobile number was rerouted, leading to drained wallets.
LeyesX operates what Leyes terms a ‘trifecta empire,’ a tightly integrated ecosystem designed for modern wealth protection. This empire comprises three key pillars:
1. LeyesX (Core Cybersecurity Engine): This is the heart of the operation, powered by a blend of AI and human intelligence. It actively hunts down exposed data across both the public web and the dark web, executes takedowns of compromising information, blocks critical vulnerabilities like SIM swaps, and deploys deception strategies to confuse potential attackers. AI models are also used for foresight and measurement, tracking sentiment, spotting narrative inflection points, and forecasting campaign outcomes.
2. Leyes Media (Reputation and PR Arm): Responsible for building and defending digital identities, Leyes Media focuses on achieving Google search dominance, securing global media placements, and managing verified profiles. Leyes emphasizes, “PR without cyber leaves leaks uncontained. Cyber without PR leaves scars exposed.”
3. Babys (Next-Generation Creator Management Agency): This arm extends the same digital protection infrastructure to the influencer and adult creator economy, where leaks and impersonation are daily battles, merging both PR and cyber for comprehensive defense.
The firm routinely confronts a range of threats, including SIM swaps that reroute phone numbers for large-scale theft, Business Email Compromise (BEC) scams designed to trick staff into wiring millions, doxxing campaigns exposing private residences or travel plans, and impersonator networks cloning celebrity accounts to push scams. “A private jet will not help if your phone number gets hijacked mid-flight,” Leyes states, underscoring why “digital armor has become a mandatory line item for family offices.”
LeyesX’s services are exclusive, with engagements starting at $10,000 per month and potentially climbing to $100,000 for clients requiring continuous, high-level protection. Its clientele includes undisclosed billionaires, Fortune 500 companies such as Stripe and Crypto.com, and even sovereign governments like El Salvador and Argentina. Ambassador Milena Mayorga of El Salvador has publicly acknowledged Leyes for his cybersecurity advisory contributions. Leyes notes, “Scarcity is part of the value. Our clients want peace of mind, and they know only a few in the world have access to this level of defense.”
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Looking ahead, LeyesX is preparing a Miami headquarters that will feature an AI analytics lab, training spaces, and a broadcast studio, with a focus on hiring data science, creative production, and account strategy talent in the U.S. Leyes’ vision is clear: “AI helps us see around corners, cybersecurity keeps the doors locked, and smart storytelling earns trust. That mix is how you build brands that last.”
