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HomeNews & Current EventsLeading Barbadian Businesses Champion AI Integration for Communication Excellence

Leading Barbadian Businesses Champion AI Integration for Communication Excellence

TLDR: Several prominent Barbadian companies are sponsoring an upcoming AI masterclass organized by the International Association of Business Communicators (IABC) Barbados Chapter. Scheduled for November 11, the event aims to equip communication professionals with the skills to ethically and effectively leverage artificial intelligence, reflecting a growing commitment within the local business community to advanced professional development in AI.

Barbados’ corporate sector is demonstrating a strong commitment to advancing professional capabilities in artificial intelligence, with leading firms throwing their support behind an upcoming AI masterclass hosted by the International Association of Business Communicators (IABC) Barbados Chapter. The event, themed ‘AI for Communication Excellence,’ is slated for November 11 and is designed to empower communication professionals to ethically and effectively integrate AI into their practices.

The initiative has garnered significant corporate backing, underscoring a shared belief in the necessity of technological fluency combined with human-centered ethics in modern communication. The Nation Publishing Co Limited leads the sponsorship as the title sponsor. Silver sponsorships have been secured from Consumers’ Guarantee Insurance (CGI) Company Ltd and Barbados TODAY Inc., while General Accident Insurance Company is participating as a bronze sponsor.

Dr. Pamala Proverbs, President of IABC Barbados, highlighted the masterclass as a reflection of the organization’s dedication to shaping the future of communication across Barbados and the wider Caribbean through cutting-edge professional development. “The backing of corporate Barbados reflects a recognition that as AI becomes an integral tool in modern communication, it must not be feared, and our success will depend on how intelligently and ethically we apply it,” Dr. Proverbs stated. She further added, “By collaborating to deliver this masterclass, we are equipping professionals to stay ahead of the curve to lead with integrity, clarity, and confidence.”

Echoing this sentiment, Morgan Forde, Marketing Officer at PVH Group Inc., representing Consumers’ Guarantee Insurance and Barbados TODAY, expressed pride in supporting IABC Barbados in fostering new avenues for professional learning and growth.

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The three-hour masterclass will feature insights from distinguished speakers: Jennifer Jones-Mitchell, a global AI strategist and CEO of Human Driven AI, and Lisa Greaves, Barbados’ Data Protection Commissioner. Their combined expertise is expected to bridge the gap between technological innovation and ethical governance, providing participants with both strategic and regulatory perspectives essential for navigating the evolving landscape of AI in communication.

Karthik Mehta
Karthik Mehtahttps://blogs.edgentiq.com
Karthik Mehta is a data journalist known for his data-rich, insightful coverage of AI news and developments. Armed with a degree in Data Science from IIT Bombay and years of newsroom experience, Karthik merges storytelling with metrics to surface deeper narratives in AI-related events. His writing cuts through hype, revealing the real-world impact of Generative AI on industries, policy, and society. You can reach him out at: [email protected]

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