TLDR: Kurumazaki Shrine in Kyoto received death threats and harassment after using an AI-generated image of a shrine maiden as its social media profile icon. The backlash, stemming from concerns about AI art, led to the arrest of a 38-year-old man and also resulted in threats against the artist who created the image.
Kurumazaki Shrine, a revered Kyoto shrine known for its deep ties to the performing arts community, has been at the center of a significant controversy after it adopted an AI-generated image of a shrine maiden for its social media profile in March. The decision sparked a wave of intense backlash, culminating in death threats and harassment directed at the shrine and the artist responsible for the image.
The shrine, located in Ukyo Ward, Kyoto, and a popular destination for entertainers and artists seeking success, faced a barrage of angry messages, including explicit threats of arson and violence. One message reportedly stated, ‘Your crappy shrine will one day mysteriously burn to the ground,’ accompanied by images of flames. Another email threatened, ‘I’ll kill you using weapons.’ The severity of the threats prompted the shrine to enhance its security measures and increase patrols.
In July, Kyoto Prefectural Police arrested a 38-year-old unemployed man from Yasu City, Shiga Prefecture, in connection with the threats. He admitted to the allegations, stating his anger stemmed from the shrine’s perceived support for AI-generated artwork. Police confirmed no prior personal connection between the suspect and the shrine.
The controversy extended beyond the shrine, with the artist who provided the AI-generated image also receiving threatening messages. One particularly alarming message demanded, ‘Bring 3 million yen in cash and apologize at my house, or I’ll kill you.’ The artist promptly reported these threats to the police.
Attorney Masashi Masuda, an expert in generative AI legal issues, commented on the situation, suggesting that much of the criticism arises from the belief that AI art ‘free-rides on the hard work of others.’ However, he clarified that AI-generated images do not automatically constitute copyright violations unless they intentionally imitate specific works. Masuda emphasized the importance of public debate but noted that a significant portion of the backlash against AI artists is rooted in misunderstanding.
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Shrine officials acknowledged the unforeseen escalation of the situation, stating, ‘We did not expect it to escalate this much and are deeply sorry for causing discomfort.’ The incident highlights the ongoing societal debate and anxieties surrounding the rapid advancement and integration of artificial intelligence in creative fields.


