TLDR: Knit, an AI-powered platform for consumer research, has successfully raised $16.1 million in Series A funding. This investment, led by GFT Ventures and Ashton Kutcher’s Sound Ventures, will accelerate Knit’s vision for a human- and AI-powered platform that delivers fast, cost-efficient, and high-quality insights to enterprises.
AUSTIN, Texas – July 31, 2025 – Knit, the innovative AI-powered platform revolutionizing consumer research for enterprises, today announced it has secured $16.1 million in Series A funding. This significant investment round was spearheaded by GFT Ventures and Ashton Kutcher’s Sound Ventures, with continued participation from existing investors including Silicon Road Ventures, Osage Ventures, and Rise of the Rest. Notable angel investors such as David Kirk, former Chief Scientist at NVIDIA, and Gokul Rajaram, founding partner of Marathon Management, also contributed to the round.
Knit’s platform is designed to transform how businesses conduct consumer research by providing ‘report-ready’ insights within days. Unlike traditional market research agencies that can be slow and costly, or new AI tools that often lack depth, Knit addresses these challenges by integrating human expertise with advanced generative AI. The platform’s ‘Researcher-Driven AI’ model automates time-intensive tasks such as analysis, synthesis, and reporting, while preserving the critical depth, rigor, and context provided by human insight and experience.
Aneesh Dhawan, Co-Founder and CEO of Knit, stated, ‘Today’s enterprise researchers are being asked to do more with less. Knit empowers them to deliver fast, cost-efficient insights without sacrificing quality or control. This funding accelerates our vision for a human + AI platform that makes research accessible, contextual, and decision-ready.’ Each research project on Knit leverages a unique combination of human researcher expertise and AI, ensuring studies reflect specific customer goals and research styles.
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Knit has already attracted over 60 enterprise brands, including industry leaders like Amazon, NASCAR, Mars Wrigley, and Overtime, enabling them to make data-driven decisions with real-time, researcher-driven insights. The confidence of prominent VC firms like Sound Ventures, known for their investments in AI pioneers such as OpenAI and Anthropic, further underscores Knit’s potential to lead the researcher market for global brands. Alexandra Burbey, Investor at Sound Ventures, commented, ‘Knit’s growth reflects its ability to redefine how brands understand their customers by combining the rigor of traditional research with the speed of AI.’ With this latest funding, Knit’s total funding now exceeds $30 million, positioning the company for accelerated growth and continued product development.
