TLDR: KB Life announced the launch of a new Generative AI Agent service designed to enhance both customer counseling and internal marketing efficiency. The service utilizes Retrieval-Augmented Generation (RAG) technology to power specialized agents for insurance product inquiries and marketing content creation.
KB Life announced on October 17, 2025, the official launch of its ‘Generative AI Agent service,’ a strategic initiative aimed at transforming the work environment for both customers and employees. This move is part of KB Life’s broader AI-based work innovation strategy, leveraging artificial intelligence (AI) agents specifically tailored for insurance product counseling and marketing content production.
The project is a concerted effort to simultaneously boost non-face-to-face sales capabilities and streamline internal operational workflows.
At the core of this new service are two specialized AI agents built upon Retrieval-Augmented Generation (RAG) technology, optimized for the unique demands of the insurance sector.
Insurance Product Agents are designed to provide accurate and rapid responses to customer inquiries. They operate on a robust knowledge base comprising critical documents such as terms and conditions, business instructions, and product summaries. This document-based response system significantly minimizes the potential for ‘hallucination,’ ensuring reliable information. Furthermore, these agents incorporate an automatic matching function for similar products and a real-time search user interface (UI) based on product names and special agreements, thereby enhancing the convenience and accuracy of customer counseling.
Marketing Content Production Agents automate the creation of diverse marketing materials, including product information, advertisement banners, and direct messages (DM). Users can input simple prompts, and the AI will propose suitable phrases and images. A built-in editor function then allows for the quick production of high-quality content.
KB Life anticipates that the introduction of this service will lead to a significant increase in the work efficiency of its executives and employees. It is also expected to foster an AI-based work culture through ongoing education and training.
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An official from KB Life commented, “This AI Agent service will be an important opportunity to innovate the customer experience by simultaneously improving customer counseling convenience and marketing efficiency.” The official added, “We will continue to develop AI-based services to provide better experiences for both customers and employees.”
