TLDR: Kaltura (Nasdaq: KLTR) has launched its AI-driven Work Genie in the new AI Agents and Tools category of the AWS Marketplace. This strategic move aims to provide organizations with streamlined access to personalized, AI-powered learning and support solutions, leveraging trusted enterprise knowledge to create engaging digital experiences and enhance employee and customer journeys.
Kaltura (Nasdaq: KLTR), a prominent provider in the AI Video Experience Cloud sector, has announced the availability of its innovative Work Genie on the AWS Marketplace. This launch, featured in AWS Marketplace’s new AI Agents and Tools category, is set to transform how enterprises approach learning and support by offering easily discoverable and deployable AI-driven solutions directly through their AWS accounts.
The Kaltura Work Genie is designed to convert vast amounts of enterprise knowledge into tailored learning and support pathways. This capability is crucial for fostering engaging and impactful digital experiences for both employees and customers. The solution promises to enhance customer and employee journeys, accelerate technology adoption, and improve retention rates. A key differentiator highlighted by Kaltura is the Work Genie’s reliance on an organization’s trusted content, which effectively mitigates the risk of inaccuracies often associated with generic AI tools.
Liad Eshkar, Chief Revenue Officer at Kaltura, emphasized the significance of this development, stating, “By offering the Kaltura Work Genie in AWS Marketplace, we’re providing customers with a streamlined way to access our personalized, AI-driven learning and marketing experiences, helping them buy and deploy agent solutions faster and more efficiently.” This streamlined procurement process, facilitated by AWS Marketplace, allows customers to accelerate AI innovation by reducing the time spent on vendor evaluations and complex negotiations. It also ensures centralized purchasing, maintaining visibility and control over licensing, payments, and access.
Kaltura’s leadership in the AI-powered enterprise video platform market has been recently reaffirmed by the IDC MarketScape: Worldwide AI-Enabled Enterprise Video Platform 2025 Vendor Assessment, which noted the company’s suite of AI agents, including the Work Genie, as a driving force behind its market position. The Work Genie’s capabilities extend to turning complex inquiries into dynamic learning experiences, offering microlearning modules in various formats such as flashcards, video snippets, and quizzes, thereby reducing search time and maximizing impact for all stakeholders.
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This launch underscores Kaltura’s commitment to delivering AI-infused, hyper-personalized video experiences that boost engagement and success across diverse organizational needs.
