TLDR: During a recent joint Weverse live broadcast, TXT’s Beomgyu and ENHYPEN’s Heeseung expressed their discomfort and concerns regarding the increasing integration of generative artificial intelligence (AI) into K-pop content. They advocated for clear labeling of AI-generated works to distinguish them from human-made creations, a sentiment that resonated with fans and highlighted ongoing ethical debates within the industry.
In a recent joint live broadcast on Weverse, HYBE idols Beomgyu from TXT and Heeseung from ENHYPEN initiated a significant discussion about the escalating use of generative artificial intelligence (AI) within the K-pop industry. The conversation, which took place around November 3-5, 2025, quickly garnered attention as the artists candidly shared their discomfort and concerns regarding this technological shift.
Beomgyu steered the discussion towards the serious topic of AI-generated art and content, expressing his unease with its rapid advancement. He acknowledged the potential benefits of AI in assisting creative work but found it ‘unnerving’ how sophisticated AI-generated visuals and music have become, often to the point where they are indistinguishable from human-made creations. To address this, Beomgyu explicitly suggested that AI content should be clearly labeled, allowing fans and consumers to differentiate it from works produced by human artists.
Heeseung echoed Beomgyu’s sentiments, nodding in agreement and stating that he frequently finds himself confused by online content due to the blurring lines between AI and human artistry. Their remarks align with a growing wave of criticism from fans who are increasingly concerned about the ‘overuse’ of AI in various aspects of K-pop, including concept art, music covers, and fan edits.
Generative AI has become a mainstream element across many industries, and the K-pop sector, including major labels like HYBE, is actively incorporating AI-based tools into its content creation. However, this integration has sparked a broader debate concerning authenticity and ethics, with many questioning the impact on artistic integrity and the potential for misleading audiences.
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This is not the first instance of HYBE artists voicing their opinions on this subject. Previously, TXT’s Yeonjun and BTS’ Jungkook have also expressed their discomfort with AI-generated idol content, particularly when it depicts real individuals or emulates them without explicit permission. Beomgyu and Heeseung’s recent statements have been widely praised by fans for bringing these ‘serious’ issues to the forefront, highlighting a collective desire for transparency and ethical guidelines in the evolving landscape of K-pop content.
