TLDR: Ipsos, a global leader in market research, along with its clients, has been awarded seven accolades, including three prestigious gold prizes, at the 2025 Advertising Research Foundation (ARF) David Ogilvy Awards. These honors celebrate Ipsos’ crucial role in developing highly effective and innovative advertising campaigns, particularly highlighting its integration of behavioral science, artificial intelligence, and deep consumer insights.
New York, NY – October 21, 2025 – Ipsos, a prominent force in the global market research industry, and its collaborative clients have achieved significant recognition at the 2025 ARF David Ogilvy Awards, securing a total of seven awards. This impressive haul includes three coveted gold prizes, underscoring Ipsos’ profound impact on the advertising landscape through its innovative research methodologies.
The ARF David Ogilvy Awards, a long-standing institution for over three decades, annually celebrate excellence in advertising research, honoring campaigns that demonstrate exceptional effectiveness driven by robust insights. Ipsos’ consistent success at these awards reflects its commitment to pushing the boundaries of market understanding.
This year’s wins are particularly notable as they highlight Ipsos’ leadership in integrating cutting-edge approaches, specifically combining behavioral science, artificial intelligence (AI), and comprehensive consumer insights. This blend of expertise has been instrumental in crafting campaigns that not only capture attention but also drive significant impact in an increasingly complex and ‘chaotic world.’
Beyond the awards themselves, Ipsos experts played a central role in the Creative Effectiveness conference associated with the ARF David Ogilvy Awards. Sessions featured discussions on critical industry trends, including ‘Creators x Brands in B2B: Authentic Influence, Real ROI, and Partnering in the Age of AI.’ This session, featuring Jamie Stenziano, EVP, Head of Technology, Media, Telecommunications Sector at Ipsos US, delved into how authenticity is redefining creative effectiveness and the implications for marketers operating in an AI-driven attention economy. Another key discussion, ‘The Insights Leader’s Playbook for Taming the Wild West of Creator Content,’ saw Ipsos’ Pedr Howard, Head of Creative Excellence, US, and Lisa Zielinski, Senior Vice President at Ipsos Creative Excellence, sharing strategies for leveraging creator content effectively. Lindsay Franke, Group President North America at Ipsos, also moderated a panel on ‘Beauty & The Influence: A New Fairy Tale of Marketing Success,’ exploring the transformative role of influencers in the beauty industry.
Also Read:
- Vermillio, Time, and Critical Mass Recognized as Finalists for Prestigious Digiday AI Awards
- Dental AI Leader Pearl Secures Third Consecutive Inc. Power Partner Award for 2025
The recognition at the 2025 ARF Ogilvy Awards solidifies Ipsos’ position at the forefront of advertising research, demonstrating its ability to deliver impactful results through a blend of scientific rigor, creative insight, and advanced technological integration, including AI.
