TLDR: Intangible, a spatial intelligence AI company, has launched the public beta of its innovative platform, designed to revolutionize creative workflows in film, advertising, events, and gaming. The platform allows generative AI models to understand and create in 3D, offering unprecedented control and speed for visual content creation, moving beyond the limitations of traditional text-based prompting.
San Francisco, CA – July 9, 2025 – Intangible, a pioneering spatial intelligence AI company, today announced the public beta launch of its highly anticipated platform, marking a significant leap forward for creative industries. Built by a team of industry veterans from powerhouses like Apple, Pixar, Netflix, Google, Unity, ILM, EA, Spotify, and NASA, Intangible introduces the world’s first AI-native, 3D tool specifically tailored for professionals in film, advertising, marketing, events, games, and interactive media.
The core innovation of Intangible lies in its ability to imbue generative AI models with spatial intelligence, enabling them to visualize and create content in 3D—the way humans naturally perceive and imagine the world. This addresses a fundamental limitation of current AI tools, where prompt-to-visuals often fail to capture the spatial reality inherent in human thought, leading to frustration and inefficiency in creative workflows.
Bharat Vasan, co-founder and CEO of Intangible, emphasized this paradigm shift, stating, “Language is fundamentally lossy – it can’t capture spatial reality. That’s why prompting AI often fails when building visual creative concepts. Intangible changes this by letting you show AI models exactly what you imagine instead of telling it in words.” He added, “We think in scenes with movement, space, and composition. Intangible lets you direct AI to create what you want, rather than tell it in words.”
The platform, co-founded by design luminary Charles Migos and technology entrepreneur Bharat Vasan, allows users to transform simple prompts into editable 3D scenes, offering unmatched speed and control over generative AI models for image and video generation. It supports various models including Kling, Stable Diffusion, FLUX, Veo3, and Luma. Intangible is designed for the earliest stages of creative work, empowering teams to rapidly visualize concepts for clients, pitches, or productions, going from idea to pitch-ready images, video, and 3D visuals in minutes, not days.
Since its closed beta phase, over 50 teams have leveraged Intangible to accelerate projects such as commercial pitches, event visualizations, and storyboards, tasks that previously consumed days or even weeks. The platform boasts a user-friendly interface, requiring no prior 3D experience, making it as intuitive as tools like Canva or Figma. It runs entirely in a browser, eliminating the need for downloads or complex installations.
Intangible is now accessible to the public at www.intangible.ai. To encourage widespread adoption, all subscription tiers are currently free through July 31, 2025. Following this period, paid plans will commence at $15 per month, unlocking additional projects, scenes, credits, and features. Users also have the flexibility of a pay-as-you-go option for image and video generation, utilizing usage-based credits.
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The company is backed by prominent investors including a16z Speedrun, Crosslink Capital, and various industry angels, underscoring the significant potential of its spatial intelligence technology to disrupt and enhance the $100 billion-plus creative tools market.
