TLDR: INNORULES and Innovery have announced a strategic collaboration to jointly develop an AI system specifically designed to transform the South Korean insurance sector. This initiative aims to integrate cutting-edge AI technologies to enhance insurance operations and establish market leadership.
INNORULES, a company specializing in AI transformation, announced on August 8, 2025, its collaboration with Innovery, a financial AI firm, to jointly develop an AI system tailored for the insurance industry. This partnership seeks to secure a leading position in the burgeoning insurance AI market.
The two companies formalized their commitment by signing a memorandum of understanding (MOU) on August 7, 2025. The agreement outlines their joint pursuit of an AI system optimized for various insurance operations, alongside the establishment of the necessary infrastructure, leveraging their respective technologies and products.
The jointly developed AI system is set to incorporate core artificial intelligence technologies, including AI Agent, Generative Artificial Intelligence (RAG), Large Language Models (LLM), and Machine Learning (ML). These technologies will be equipped with specialized functions to address the unique demands of insurance processes. The overarching goal for both companies is to accelerate the adoption of AI within the insurance industry and solidify their leadership in the insurance AX (AI Transformation) market.
INNORULES has been actively expanding its AX capabilities across diverse sectors such as finance, public services, and enterprise, driven by its digital transformation (DX) products and technologies. The company has also been strengthening its collaborations with other AI corporations.
Innovery, on the other hand, is a specialized AI corporation focused on the financial sector. It was founded by experts boasting over two decades of experience in finance, dedicated to driving innovation in financial business through the application of the latest IT technologies.
Jang In-su, CEO of INNORULES, commented on the collaboration, stating, “Cooperating with Innovery, which possesses an extensive network and strong capabilities in the financial sector, will significantly accelerate AI transformation in the insurance field.” He further added, “We will work closely together to strengthen and modernize the competitiveness of the insurance industry.”
Echoing this sentiment, Jo Min-jae, CEO of Innovery, remarked, “Based on the experience accumulated in the financial IT field, this collaboration will make a substantial contribution to the innovation of the insurance industry.” He concluded, “We will strive diligently to enhance industrial competitiveness.”
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This strategic alliance is poised to bring significant advancements to the South Korean insurance landscape, fostering greater efficiency, innovation, and competitiveness through advanced AI integration.
