TLDR: Infidigit, in collaboration with ICICI Prudential Life, is spearheading the adoption of AI-powered SEO strategies, achieving significant breakthroughs in AI Overviews, Large Language Models (LLMs), and voice search. Their proprietary platform, Infigrowth, is central to these efforts, delivering measurable results across various sectors.
Mumbai, Maharashtra – In a significant move that redefines search marketing, Infidigit, a prominent Indian SEO agency, has partnered with ICICI Prudential Life to implement advanced AI-driven SEO strategies. This collaboration marks a departure from conventional SEO methods, focusing on leveraging artificial intelligence to enhance online visibility across emerging search landscapes.
Infidigit, boasting a team of over 150 SEO experts, utilizes its proprietary platform, Infigrowth, to optimize enterprise brands for Google’s AI Overviews, AI Mode, and various Large Language Models (LLMs) such as ChatGPT, Gemini, and Perplexity. The agency also focuses on improving performance in voice search and local search results.
For ICICI Prudential Life, a key client in the BFSI (Banking, Financial Services, and Insurance) sector, Infidigit has successfully executed over 1,100 AI Overview optimizations, securing multiple high-ranking placements within LLM results. These strategic efforts have substantially boosted ICICI Prudential Life’s visibility in AI-generated and voice search outcomes, particularly within the term life insurance segment.
Guruvignesh S, Senior Manager at ICICI Prudential Life, commented on the success, stating, “Infidigit’s SEO team’s strategic efforts have helped us gain significant presence in AI Overviews, unlocking new opportunities for organic growth.”
Beyond this specific client success, Infidigit has implemented over 45,500 AI Overview optimizations across diverse sectors. This includes more than 20,000 optimizations in BFSI, 14,000 in eCommerce & D2C, 7,000 in Technology, and 4,500 in Travel & Entertainment. These impressive results are attributed to a combination of structured content strategies, real-time SEO audits, automated internal linking, and topic expansion tailored to the evolving behaviors of LLMs.
Kaushal Thakkar, Founder and CEO of Infidigit, emphasized the company’s proactive approach: “At Infidigit, we don’t just adapt to the future of SEO, we shape it. With 150+ SEO experts and our proprietary platform Infigrowth, we deliver outcomes, not guesswork. While others are still testing AI strategies, we’ve already implemented AI Overview optimisations, LLM-based content scaling, and structured data deployments. That’s why brands like ICICI Prudential trust us to lead their search growth.”
The company asserts that AI-enhanced SEO is no longer an option but a necessity for maintaining visibility in today’s dynamic search ecosystem. Infidigit’s unique strength lies in its ability to merge profound SEO expertise with the speed, precision, and scalability offered by AI. Infigrowth, their digital growth platform, is specifically designed for AI-powered SEO and data-led marketing, enabling teams to leverage real-time insights, automate complex SEO tasks, and optimize content for the ever-changing search environment.
Also Read:
- Google to Address Publisher Concerns Over AI Overviews at Bengaluru News Summit on August 8
- ICICI Bank Spearheads India’s Digital Banking Evolution with Advanced Fintech Solutions
As search continues its evolution towards generative results and AI-led discovery, Infidigit is positioned to guide brands through this landscape by combining human expertise with cutting-edge AI tools.
