TLDR: Horizon Media Holdings and Havas have announced the formation of Horizon Global, a new joint venture aimed at attracting global marketers. With combined global billings of $20 billion, the New York-headquartered entity will focus on U.S.-centric global client opportunities. A key feature is the integration of their respective AI platforms, Blu and Converged.AI, into a new ‘BluConverged’ system, positioning Horizon Global as the ‘first AI-era agency network’ designed for enhanced insights, outcomes, and transparency.
New York, September 29, 2025 – Media powerhouses Horizon Media Holdings and Havas today unveiled ‘Horizon Global,’ a groundbreaking joint venture poised to redefine the landscape for global marketers. This strategic alliance immediately establishes itself as one of the world’s top media investors, boasting a formidable combined global billing of $20 billion. Headquartered in New York and extending its reach across more than 100 countries, Horizon Global is designed to offer a fresh, alternative agency network at a time when clients are seeking more innovative and less constrained options.
The new entity will primarily concentrate on U.S.-centric global client opportunities, while Horizon Media and Havas Media Network will continue to operate independently, managing their existing client portfolios, pursuing new business, and building their distinct brand profiles in other markets.
At the core of Horizon Global’s offering is ‘BluConverged,’ a newly integrated, AI-native platform. This innovative system combines Horizon’s proprietary Blu platform with Havas’ Converged.AI, promising to unlock smarter insights, deliver faster outcomes, and ensure true transparency for global clients. The companies are positioning Horizon Global as the ‘first AI-era agency network,’ emphasizing its commitment to integrating technology, creativity, and transparency to deliver scale and client-focused innovation.
Bill Koenigsberg, CEO and founder of Horizon Media Holdings, articulated the vision behind the venture, stating, “Built exclusively for the needs of the modern global marketer, Horizon Global is rewriting the agency network playbook. With an open ecosystem approach, Horizon Global fosters cooperation, prioritizes transparency and places power back in the client’s hands. As the first agency network built in the AI era, we’re leading with future-forward ways of working, collaborating and delivering outcomes for clients, and we’re doing it responsibly at a global scale. This is an exciting new chapter for Havas and Horizon.”
Yannick Bolloré, CEO and Chairman of Havas, echoed this sentiment, adding, “This partnership marks a significant moment for our agencies. I’ve known Bill for years, and I’m incredibly proud Horizon has turned to Havas as its global partner. In a shifting industry, we look forward to delivering unparalleled value and innovation to our clients worldwide.”
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Leadership for Horizon Global will be spearheaded by Bob Lord, who will serve as interim CEO while maintaining his role as President of Horizon Media Holdings. Renata Spackova, a veteran of Havas with over six years of experience, has been appointed Global COO of the joint venture. Based in Paris, Spackova will be instrumental in the strategic deployment of Horizon Global across its extensive international footprint. Lord and Spackova will collaborate closely with a distinguished board of directors, including Koenigsberg, Bolloré, Peter Mears (Global CEO, Havas Media Network), and other key executives from both Horizon and Havas.
