TLDR: HG Insights, a leader in Revenue Growth Intelligence, has launched its new AI-driven Revenue Growth Agentic Ecosystem and simultaneously announced the acquisition of MadKudu, a pioneer in agentic Go-to-Market (GTM) solutions. This strategic move aims to revolutionize B2B sales and RevOps by providing a unified, AI-powered platform that integrates market and sales intelligence with real-time agentic activation.
SANTA BARBARA, Calif. – HG Insights, a global leader in Revenue Growth Intelligence, made a significant announcement on August 11, 2025, with the launch of its groundbreaking Revenue Growth Agentic Ecosystem. This new offering is designed to deliver comprehensive AI-driven Go-to-Market (GTM) solutions, seamlessly blending market and sales intelligence with real-time agentic activation to transform B2B sales and RevOps strategies.
Central to this strategic expansion is the acquisition of MadKudu, identified as a pioneer in agentic GTM solutions. This acquisition, combined with HG Insights’ prior acquisition of TrustRadius for buyer intelligence, forms the backbone of the new ecosystem. The platform leverages HG Insights’ extensive Revenue Growth Intelligence (RGI) Fabric datasets, which incorporate an organization’s first-party and second-party data, alongside MadKudu’s agent capabilities and TrustRadius’ buyer insights.
Rohini Kasturi, CEO of HG Insights, highlighted the critical need for such a solution in today’s B2B landscape. “B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production,” Kasturi stated. She further emphasized, “With the launch of our Revenue Growth Agentic Ecosystem and the acquisitions of TrustRadius and MadKudu, we’re delivering a composable platform to connect strategy, execution, and real-time action — powered by best-in-class data, AI-driven intelligence, and agentic workflows.”
The newly launched ecosystem is positioned as the first end-to-end AI-powered GTM platform, offering solutions across strategy, RevOps, sales, and marketing. It aims to bridge the gap between disparate data sources and tools, providing a unified environment for enhanced decision-making and execution. The platform will offer various copilots, including the Market Analyzer Copilot, Sales Copilot, and RevOps AI Data Studio, all designed to empower teams with actionable insights and AI-generated recommendations.
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This development marks a significant milestone in the B2B technology sector, promising unparalleled efficiency and effectiveness in GTM strategies by enabling more precise and efficient sales and marketing actions through AI agents that can autonomously execute GTM strategies.
