TLDR: HealthEquity’s AI-powered tool, HSAnswers, has received several prestigious industry awards, including the 2025 AI Breakthrough Awards for Informational Bot Solution of the Year and two Globee Silver Winner Awards. Launched in October 2024, HSAnswers leverages generative artificial intelligence and HealthEquity’s extensive knowledge base to provide personalized and reliable answers to complex healthcare benefits questions, addressing a significant market demand for improved benefits education among millions of Americans.
DRAPER, Utah – August 29, 2025 – HealthEquity, Inc. (Nasdaq: HQY), a leading administrator of Health Savings Accounts (HSAs) and consumer-directed benefits, today announced that its innovative AI-powered educational platform, HSAnswers, has garnered multiple prestigious industry awards. These accolades recognize the tool’s groundbreaking approach to simplifying complex healthcare benefits education for millions of Americans.
Since its launch in October 2024, HSAnswers has quickly distinguished itself in the market. The platform was honored with the 2025 AI Breakthrough Award for Informational Bot Solution of the Year. Additionally, it secured two 2025 Globee Silver Winner Awards: one for Artificial Intelligence Achievement of the Year and another for AI-based Solution for Healthcare. These awards underscore HSAnswers’ excellence in artificial intelligence and its significant contribution to benefits education innovation.
HSAnswers is designed to deliver fast, reliable, and personalized responses to inquiries about HSAs and other consumer-directed benefits (CDBs), such as FSAs, HRAs, and LSAs. The tool utilizes generative artificial intelligence, drawing insights from HealthEquity’s comprehensive knowledge base and over two decades of industry expertise. This advanced technology enables HSAnswers to provide contextually relevant information, making it a trusted resource for users.
The impact of HSAnswers has been remarkable, facilitating hundreds of thousands of conversations since its inception. This high level of engagement highlights a critical marketplace need, as studies indicate that 73% of employees are actively seeking improved benefits education. The tool effectively addresses real-world questions, ranging from practical queries like ‘Can I use my HSA to pay for teeth aligners?’ to more intricate scenarios concerning Medicare enrollment and HSA contributions.
HealthEquity emphasizes that while the market is seeing a proliferation of generic AI tools, HSAnswers stands out due to its deep integration with HealthEquity’s curated educational resources and extensive industry knowledge. The company continues to invest in the tool, with plans to introduce even more sophisticated use cases to further enhance member experiences in the coming months.
This initiative is part of HealthEquity’s broader AI-first strategy, which aims to redefine consumer-directed healthcare by leveraging artificial intelligence to improve operational efficiency and member satisfaction. For instance, HealthEquity’s Expedited Claims tool, also launched in 2024, has automated receipt processing, reducing claims processing time by 66% and boosting member satisfaction by 18%. This strategic deployment of AI aligns with broader market trends, as 64% of healthcare consumers express openness to AI tools for personalized education.
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As of Q4 2025, HealthEquity reported 9.9 million HSAs, marking a 14% year-over-year increase, with total HSA assets reaching $32.1 billion. These figures demonstrate the scalability and effectiveness of AI-driven engagement strategies in enhancing both account growth and asset management.
