TLDR: Havas Media Network has launched ‘Brand Insights AI’, a new generative engine optimization (GEO) tool designed to help brands understand and enhance their visibility across leading AI large language models. This tool offers multi-model analysis across platforms like ChatGPT, Claude, and Gemini, providing real-time insights into brand perception and offering content optimization suggestions.
Havas Media Network has officially unveiled ‘Brand Insights AI’, a pioneering generative engine optimization (GEO) tool aimed at revolutionizing how brands manage their presence and perception within the rapidly evolving artificial intelligence landscape. The new offering is designed to provide clients with critical insights into how major large language models (LLMs) are influencing consumer behavior and brand visibility in today’s media ecosystem.
‘Brand Insights AI’ offers comprehensive multi-model analysis, scanning six prominent generative AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Sonar (Perplexity), Grok (xAI), and DeepSeek. Its core objective is to deliver a unified, real-time view of how brands are perceived and ranked across these influential AI platforms. This capability is crucial as consumer search behavior increasingly shifts from traditional search engines to AI-powered interfaces.
Key features of the tool include unified AI rankings, which consolidate brand visibility data across the six analyzed platforms. It also provides fast content analysis, generating hundreds of AI-generated queries with source citations, domain coverage, and credibility scoring. Furthermore, ‘Brand Insights AI’ offers AI-specific content optimization suggestions for existing content and provides tailored content recommendations based on audience profiles and competitive insights. Clients can also understand the underlying sources and content that drive AI responses, enabling more strategic content creation.
Paul Bland, Chief Digital Officer at Havas Media Network UK, emphasized the significance of this launch, stating, “The way AI platforms are surfacing information is rapidly evolving.” He highlighted the growing trend of people migrating from traditional search engines to AI platforms for information, which is significantly disrupting marketing effectiveness in the search market. Data from UKOM/Ipsos Iris indicates that ChatGPT alone is utilized by over 25% of the online population monthly and has become the fifth-largest domain globally, surpassed only by Meta and Google platforms.
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‘Brand Insights AI’ is integrated into Havas’ broader ‘Converged’ operating system, which was initially launched in 2024. The tool is designed for ease of use, requiring only a handful of inputs such as brand name, competitors, and market context to suggest actionable insights within minutes. This strategic move by Havas Media Network underscores the advertising industry’s aggressive embrace of AI, not merely as a replacement for creativity but as a catalyst for scalable, performance-driven growth and enhanced brand engagement.
