TLDR: A recent Google Cloud study indicates that a majority of global enterprises, including a significant number in Brazil, are actively deploying AI agents in their operations. The research highlights substantial returns on investment, particularly in areas like customer service, marketing, and cybersecurity, while also acknowledging challenges such as data privacy and integration.
A new study commissioned by Google Cloud and conducted by National Research Group has unveiled that more than half of global enterprises are actively utilizing AI agents in their operations. The “ROI of AI Study,” which surveyed 3,466 senior leaders across 24 countries, indicates a significant shift from trial projects to large-scale deployment of agentic AI.
The findings reveal that 52% of executives report their organizations are actively using AI agents, with 39% having launched more than ten such agents. A distinct group, termed “agentic AI early adopters” and representing 13% of the surveyed executives, are dedicating at least 50% of their future AI budgets to this technology. These early adopters are embedding agents across various operations and are more likely to report substantial returns.
The study highlights strong returns on investment, with executives reporting consistent year-over-year revenue growth from their generative AI initiatives. Key areas seeing benefits include customer service and experience, marketing, cybersecurity, and software development. For instance, 53% of executives reporting increased revenue estimate gains of 6-10% from generative AI.
Regional variations in AI agent adoption are also notable. Latin American firms, including those in Brazil, are particularly leaning on AI agents for marketing applications. This aligns with broader trends in Brazil, where a growing number of enterprises are adopting Google Cloud solutions to leverage AI, data analysis, and security tools.
Google Cloud executives emphasize that early adopters are not merely automating tasks but are actively reshaping business processes, with 2025 anticipated to be a pivotal year for embedding AI intelligence directly into core operations. Google Agentspace, a platform launched in December 2024, is facilitating this by enabling rapid deployment of pre-created agents or simplifying the development of customized solutions.
Despite the enthusiasm, challenges persist. Executives cited data privacy, security, and integration with existing systems as top concerns when choosing large language model (LLM) providers. “2024 proved that generative AI works; 2025 is all about compounding that success,” stated a Google Cloud executive. “The biggest hurdles for most organizations are rooted in foundational data security and systems integration.”
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The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Brazil further underscores the maturity of the Google Cloud ecosystem in the country, with providers embracing Google Cloud’s ease of use to build solutions for AI-driven, collaborative companies.
