TLDR: GoIT recently hosted a highly successful ‘AI Upgrade Day’ online event, attracting over 7,000 participants. The four-hour session focused on demonstrating how artificial intelligence can drive efficiency, foster innovation, and boost profitability across various professions, including marketing, content creation, entrepreneurship, and IT. The event featured expert speakers, unveiled new AI-powered tools, and offered practical workshops across five dedicated tracks.
GoIT, in partnership with ITU, recently concluded its ‘AI Upgrade Day,’ a free online event that captivated over 7,000 participants on August 4, 2025. This comprehensive four-hour program was designed to empower marketers, creators, entrepreneurs, freelancers, and aspiring professionals by showcasing the transformative power of artificial intelligence in driving ideas, enhancing efficiency, and increasing profits. Attendees gained practical insights into confidently applying AI in their respective fields.
The event featured a distinguished lineup of speakers, including Anna Zaitseva, an expert in Big Data & AI solutions at Kyivstar; Oleksii Minakov, an AI consultant and lecturer; Ivan Lapa, an Engineer at Netflix; Maria Hrytsenko, an AI content creator; Volodymyr Melnyk, Director of Engineering at GoIT; Yehor Yasynetskyi, a NoCode & AI Automation Expert; and Ivan Melnychuk, an officer at the State Border Guard Service of Ukraine and former Director of Engineering. These experts shared their knowledge and experiences, providing valuable perspectives on AI’s current and future impact.
A significant highlight of the ‘AI Upgrade Day’ was the unveiling of GoIT’s new suite of AI-powered tools, specifically designed to accelerate career growth across a vast majority of modern professions. Among these new offerings is the ‘AI Content Maker,’ a specialized course tailored for content creators, team leads, and individuals rapidly testing new ideas.
The program was structured into five thematic tracks, offering a diverse range of topics and practical applications:
AI for Life: Exploring how AI can serve as a partner, teacher, or ally in daily routines.
AI for Content: A creative workshop focused on producing and automating engaging content.
AI for Work: Demonstrating tools to automate workflows for marketers, managers, and business owners.
AI for Coding: A demo of no-code solutions for developing websites, applications, and bots.
AI for IT: A lecture on emerging technology roles, skill development, and integrating AI into existing tech expertise.
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Participants left the event equipped with actionable strategies and tools, including methods to reduce content creation time by up to 30% for freelancers, marketers, and SMM specialists, automate internal processes for entrepreneurs, and significantly boost productivity and competitiveness for IT professionals. The ‘AI Upgrade Day’ underscored GoIT’s commitment to fostering AI literacy and practical application across the professional landscape.
