TLDR: Jessie Hughes, Senior Creative Technologist at Leonardo.Ai, has been announced as a speaker for the upcoming ‘This Way Up’ event in Sydney. She will share insights into AI-powered creativity, demystifying workflows and showcasing real-world applications of generative AI for agencies and brands.
Jessie Hughes, a distinguished Senior Creative Technologist at Leonardo.Ai, is set to join the esteemed lineup of speakers for the ‘This Way Up’ event, scheduled to take place in Sydney next Tuesday. The announcement, made on August 8, 2025, highlights Hughes’s role in bringing clarity and practical application to the rapidly evolving field of artificial intelligence.
Hughes, an internationally recognized new media artist and scholar, has a notable background with her work featured at prestigious events such as Sundance, SXSW, and Cannes. At Leonardo.Ai, which is recognized as the world’s fastest-growing generative AI platform, she is instrumental in driving creative inspiration and collaborating with major industry players including Meta, Google, and Canva to shape the future of content creation.
During her session at ‘This Way Up’, Hughes will offer attendees an exclusive look behind the scenes of AI-powered creativity. Her presentation will cover the entire creative process, from the initial spark of an idea to its fully realized vision, utilizing AI. She plans to share compelling inside stories and case studies from leading agencies, studios, and brands, including Coca-Cola and the US Television Academy. The objective of her session is to demystify complex AI workflows and provide actionable insights into what is currently effective and what is not in the dynamic world of generative AI. This session is particularly tailored for creatives, marketers, and strategists aiming to refine their approach to generating superior ideas more efficiently.
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Mandie van der Merwe, AWARD chair and chief creative officer at Saatchi & Saatchi, underscored the significance of Hughes’s participation, stating, “AI has people on edge, some excited, many uneasy, most unsure where to start. Jessie is the antidote, bringing clarity, creativity and proof that this tech belongs in the hands of the brave.” This quote emphasizes the anticipation for Hughes’s ability to bridge the gap between AI’s potential and its practical implementation for creative professionals.
