TLDR: GALERIA.ag, Brazil’s largest independent advertising agency, has partnered with Adobe to implement GenStudio, an AI-powered creative suite. This first-of-its-kind Brazilian collaboration, involving a R$10 million investment, aims to revolutionize advertising workflows, enhance creative output, and significantly boost efficiency through artificial intelligence and automation.
GALERIA.ag, recognized as Brazil’s largest independent advertising agency by the CENP-Meios ranking, has announced a groundbreaking partnership with Adobe to fully integrate Adobe GenStudio. This strategic alliance marks a significant milestone, positioning GALERIA.ag as the first agency in Brazil, and among the pioneering few globally, to adopt the comprehensive AI-driven technology suite.
The implementation of GenStudio, which commenced in July 2025, represents a substantial investment of R$10 million by GALERIA.ag. The innovative platform is designed to unify artificial intelligence, creative automation, and asset management into a single, cohesive system. Its core function is to orchestrate AI agents across the entire creative process, promising to accelerate campaign delivery, enhance consistency, and improve overall efficiency for advertisers.
According to data provided by Adobe, the integration of GenStudio is projected to yield remarkable operational improvements, including a reduction in go-to-market time by up to 70% and a minimization of content waste by 30%. These figures underscore the transformative potential of the partnership in streamlining the content supply chain and elevating both creative output and operational efficiency.
Daniel Martins, Partner and Head of Operations & Transformation at GALERIA.ag, emphasized the strategic alignment of this initiative with the agency’s long-term vision. “Investing in GenStudio aligns with Galeria’s longstanding vision: leveraging technology — and now artificial intelligence — to amplify creativity and deliver tangible value to our clients,” Martins stated. He further elaborated on the operational shift, adding, “We’re establishing a more efficient operational framework, where AI orchestrates the entire process — from the initial brief to the final deliverable, connecting our talent directly to our clients.”
Raul Braga, Enterprise Sales, Account Manager at Adobe and the executive leading the project, highlighted the broader impact of the collaboration. “Galeria will be the first agency in Brazil to implement the full GenStudio suite. This positions Brazil at the forefront of global innovation in AI-powered communication,” Braga remarked. He also noted that the partnership extends beyond mere technology adoption, stating, “Together with one of the industry’s leading players, we are co-creating a new operating model for agencies. This initiative has the genuine aim of transforming the entire creative value chain.”
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Eduardo Simon, CEO of GALERIA.ag, articulated the profound impact on the agency’s talent. “These new technologies allow us to liberate our talent to focus on creativity, innovation, and strategy, while the platform manages the operational execution and workflow. This represents a significant leap forward for the communications industry,” Simon explained. This move solidifies GALERIA.ag’s leadership in innovation within the advertising market, reinforcing its commitment to smart technology investments that enhance efficiency, scale creativity, and deliver increased value to its clientele.
