TLDR: Fractal, a global leader in artificial intelligence solutions, has been awarded the Microsoft Retail and Consumer Goods Partner of the Year for 2025. The recognition highlights Fractal’s exceptional innovation and successful deployment of enterprise-grade Generative AI solutions for its clients, leveraging Microsoft Azure AI Foundry.
NEW YORK – November 13, 2025 – Fractal Analytics Limited (‘Fractal’), a prominent global provider of artificial intelligence solutions to Fortune® 500 companies, proudly announced today that it has been named the recipient of the Retail and Consumer Goods 2025 Microsoft Partner of the Year Award. This prestigious accolade acknowledges Fractal’s outstanding commitment to innovation and its successful implementation of customer solutions built on Microsoft technology.
The company was selected from a competitive global field of over 4,600 nominations spanning more than 100 countries. Fractal’s win specifically recognizes its pioneering work in delivering enterprise-grade Generative AI (GenAI) solutions at scale within the retail and consumer goods sectors.
Pranay Agrawal, Co-founder of Fractal and Chief Executive Officer of Fractal Analytics Inc., commented on the achievement, stating, “Winning the Microsoft Partner of the Year Award for Retail & Consumer Goods is a testament to our commitment to delivering enterprise-grade GenAI solutions at scale. With Azure AI Foundry as our backbone, we’ve moved beyond proof-of-concept to production-ready deployments that are transforming consumer engagement, operational efficiency, and decision intelligence for our retail and consumer goods clients.”
Microsoft’s Partner of the Year Awards celebrate partners who have demonstrated excellence in developing and delivering Microsoft Cloud applications, services, devices, and AI innovations over the past year. Fractal was particularly lauded for its thought leadership and expertise in providing innovative and unique services and solutions to its retail and consumer goods clientele, showcasing consistent, high-quality, and predictable results through the strategic use of the latest Microsoft technologies.
Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft, extended her congratulations, remarking, “Congratulations to all the winners and finalists of the 2025 Microsoft Partner of the Year Awards. This year, our partners harnessed the transformative power of Microsoft’s Cloud and AI platforms to deliver transformative solutions that redefine the boundaries of innovation. The energy and ingenuity across our ecosystem continue to inspire us. The 2025 honorees exemplify what’s possible when technology and vision unite to empower customers around the world.”
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As a globally recognized Enterprise AI company, Fractal’s vision is to power every human decision in the enterprise, making this award a significant milestone in its journey to drive AI-led transformation across industries.
