TLDR: Forter, a leading digital commerce trust platform, has launched new capabilities for Identity Monitoring tailored for agentic commerce. This initiative addresses the projected surge in AI agent-driven digital traffic, aiming to provide businesses with the tools to confidently manage and secure interactions involving AI agents from discovery to payment.
NEW YORK – August 5, 2025 – Forter, the renowned Trust Platform for digital commerce, today announced the release of new capabilities designed to enhance Identity Monitoring for the rapidly evolving landscape of agentic commerce. This strategic move positions Forter at the forefront of securing transactions and interactions as artificial intelligence agents become increasingly prevalent in online retail.
Industry projections underscore the urgency of this development. According to Gartner and other research organizations, AI agents are anticipated to account for a significant 20% of digital commerce traffic within the next five years. This forecast highlights the critical need for e-commerce enterprises to adapt and embrace the opportunities presented by the burgeoning agentic race, while simultaneously mitigating associated risks.
Michael Reitblat, Chief Executive Officer of Forter, emphasized the company’s long-standing commitment to AI innovation. “Since our founding more than a decade ago, Forter has been at the forefront of AI, building to unlock opportunities for merchants,” stated Reitblat. He further elaborated on Forter’s pioneering efforts, including being the first to apply neural networks for real-time identity and fraud decisions, co-developing bot identification technology used by major global brands, and recognizing the importance of managing bot access rather than merely blocking it. “And now we are at the forefront of agentic commerce while continuing to invest in fraud prevention, payments optimization, and several new areas,” Reitblat added.
The newly introduced capabilities include:
Enhanced AI Agent Detection: Advanced models specifically designed to distinguish between various types of AI agents.
AI-Driven Browsing Identification: Strengthened detection mechanisms for AI-assisted shopping activities, encompassing browsing referred from AI agents, chatbots, and other automated tools.
Agentic Dashboard: A new feature within the Forter Portal that provides a visual representation of all agentic activity detected on a merchant’s site.
Public Network Insights: Forter will now publish anonymized insights on agentic behavior across its extensive global network, offering valuable industry-wide intelligence on emerging trends.
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Forter’s core philosophy revolves around the belief that “AI commerce demands AI trust.” The company has consistently delivered AI-driven identity and trust decisioning to ensure defenses evolve as rapidly as commerce itself. With over $2 trillion in transactions processed for industry leaders such as Adobe, ASOS, eBay, Instacart, Priceline, and Nordstrom, Forter continues to leverage its deep understanding of identity and automation to prevent fraud, maximize revenue, and deliver superior consumer experiences.
