TLDR: Folloze has launched its new Generator Agents, a suite of AI-powered tools designed to enable B2B marketers to create, personalize, and translate highly engaging and effective on-brand microsites and content rapidly, addressing the evolving landscape of buyer behavior influenced by AI.
Folloze, a pioneer in the B2B Buyer Experience Platform, announced on July 22, 2025, the general availability of its Folloze Generator Agents. This new suite of artificial intelligence-powered creative tools aims to revolutionize how B2B marketers deliver highly personalized buyer experiences in real-time. The launch signifies a pivotal moment for Folloze, marking the next phase of its strategy to empower marketers in an era increasingly shaped by AI-enabled buyers and marketing.
According to Etai Beck, co-founder and CEO of Folloze, “The inflection point of AI isn’t just disrupting how we engage buyers, it’s challenging us to reimagine the very role of marketing.” He emphasized the necessity for marketers to provide personalized experiences at scale with both depth and value, ensuring buyers receive meaningful interactions at critical junctures. Beck stated that Folloze has championed AI-enabled engagement for over a decade, and the new Generator Agents represent a “transformative advance” to their platform, promising significant gains in speed, precision, and value, while also accelerating pipeline creation.
The introduction of these agents comes as AI fundamentally reshapes the buyer’s journey. Buyers are increasingly utilizing large language models (LLMs) for product discovery, research, and purchase decisions, often bypassing traditional brand engagement and websites. Research indicates a more than 30% decrease in SEO click-through rates, suggesting a significant shift in buyer behavior. Folloze’s Generator Agents are designed to address these challenges by enabling hyper-personalized experiences across all touchpoints, delivered rapidly and at scale with minimal resource demands.
The Folloze Generator Agents suite includes:
Generator Agent: Instantly creates microsite copy aligned with specific buyer goals and brand guidelines, facilitating rapid deployment of personalized campaigns across various markets, segments, and locations.
Personalize Agent: Automatically fine-tunes experiences for specific audiences, accounts, and moments.
Translate Agent: Offers instant translation capabilities while maintaining brand structure and message integrity across different languages and regions.
Video Agent: Facilitates the creation of short videos.
These agents seamlessly integrate into existing Folloze workflows and directly with the company’s AI-powered B2B Buyer Experience Platform. This integration leverages Folloze’s analytics capabilities, providing marketing teams with immediate feedback on campaign and content performance, which in turn feeds insights back into the AI system for continuous improvement.
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The launch of Generator Agents is the latest evolution in Folloze’s AI platform strategy, which previously included its AI content recommendation and buyer insight engine, and GeneratorAI for accelerated campaign creation. Folloze also recently introduced its Impact Dashboard, which utilizes first-party intent signals from Folloze experiences. Top B2B brands such as ServiceNow, Google Cloud, Cisco, Autodesk, and Gigamon already rely on Folloze to enhance account engagement and drive revenue growth.
