TLDR: FNP (Ferns N Petals) has launched an innovative Raksha Bandhan film that leverages artificial intelligence for its visuals and personalized voiceovers. The campaign, titled “Door ho ya paas, Rakhi banayein khaas,” aims to depict the enduring emotional connection between siblings, even when separated by geographical distances, by showcasing AI-generated visuals of brothers receiving gifts across various international locations.
FNP (Ferns N Petals), a prominent gifting brand and a leader in Rakhi retail, has introduced a groundbreaking Raksha Bandhan film for 2025 that is entirely created using artificial intelligence. The film continues the brand’s established theme, “Door ho ya paas, Rakhi banayein khaas” (Whether far or near, make Rakhi special), emphasizing the unbreakable bond between siblings in an increasingly globalized world. The campaign illustrates how sisters in locations like Delhi can still surprise their brothers in distant cities such as Dublin.
Conceptualized in collaboration with the agency Teen Bandar and featuring the voice of Piyush Mishra, the 30-second film showcases brothers across different continents receiving FNP Rakhi gifts. A key innovation of this campaign is that all visuals are AI-generated, eliminating the need for physical shoots and enabling the portrayal of diverse cross-continent settings seamlessly. Furthermore, the film offers personalization, with versions that dynamically incorporate the sender’s or sibling’s name into the voiceover, enhancing the emotional connection.
Avi Kumar, Chief Marketing Officer at FNP, commented on the initiative, stating, “With families more global than ever, we wanted to show that distance doesn’t weaken the bond — especially on Rakhi. By using AI, we’ve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifts, but emotions, on time and across the world. It’s a fresh format, but the heart remains the same.” Savio Joseph, Co-founder of Teen Bandar, expressed his satisfaction in partnering with FNP once again.
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Alongside the launch of the AI-powered film, FNP has also unveiled its 2025 Rakhi collection, which includes thousands of SKUs ranging from premium and traditional to personalized offerings. FNP provides international delivery services to over 100 countries, including the USA, UK, Australia, Canada, and the UAE, and offers same-day and 30-minute express delivery options in key Indian cities.
