TLDR: EWR Digital, a Houston-based digital growth consultancy, has launched new Generative AI SEO Services, featuring the proprietary LLM Visibility™ framework developed by Lead Digital Strategist Matthew Bertram. This initiative aims to optimize brands for discoverability and citation within large language models and AI-driven search environments.
HOUSTON, September 2, 2025 – EWR Digital, a prominent digital growth consultancy and SEO agency based in Houston, today announced the official launch of its Generative AI SEO Services. Central to this new offering is the introduction of the proprietary LLM Visibility™ framework, a groundbreaking system developed by Matthew Bertram, also known as Matt Bertram, the Lead Digital Strategist at EWR Digital. The framework has been filed as a U.S. trademark, signaling its innovative approach to modern search optimization.
Matthew Bertram, an acclaimed SEO consultant and AI marketing strategist, created the LLM Visibility™ framework to address the evolving landscape of digital search. This new discipline integrates and unifies various emerging approaches to search optimization, including traditional SEO, AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). The primary objective of LLM Visibility™ is to ensure that brands are not only understood and surfaced but also consistently cited within large language models (LLMs) such as ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity, alongside conventional search engines.
Bertram emphasized the paradigm shift in search, stating, “Search is no longer about ranking—it’s about recall.” He further elaborated on the critical role of AI systems in contemporary consumer behavior: “AI systems like ChatGPT are now where buying decisions begin. LLM Visibility™ ensures that when AI generates answers, your brand isn’t invisible—it’s the one being cited.” This statement underscores the urgency for businesses to adapt their digital strategies to an AI-first environment.
The new Generative AI SEO Services are structured around three core layers designed to maximize brand presence in the AI ecosystem:
ChatGPT Optimization: This layer focuses on making content discoverable and readily available for citation within conversational AI platforms.
Generative Engine Optimization (GEO): GEO is dedicated to preparing brand assets for AI-generated search experiences that extend beyond traditional Search Engine Results Pages (SERPs).
LLM Visibility™: This foundational layer standardizes entity signals, ensuring that brands and their leaders are consistently recognized and referenced across diverse AI ecosystems.
EWR Digital, with over 25 years of experience, is renowned for helping mid-market and enterprise organizations, particularly in industrial, oil and gas, legal, and healthcare sectors, achieve scalable growth through measurable digital strategies. The agency boasts award-winning campaigns and hosts a top-ranked digital marketing podcast, further solidifying its expertise in the field.
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The introduction of LLM Visibility™ comes at a pivotal time, as the digital landscape undergoes a significant transformation. Experts like Bertram highlight that the future of SEO lies in optimizing for AI-driven experiences, where users receive direct, trusted answers rather than a list of links. Gartner projects that by 2026, over 80% of customer interactions will be influenced by generative AI, making brand visibility within LLMs crucial for shaping buying decisions. This shift necessitates a move beyond keyword-centric strategies to a more holistic approach that builds entity authority and brand trust within the AI layer, ensuring businesses remain discoverable, credible, and competitive in the evolving AI-first era.
