TLDR: Directo, a Mexican communication solutions provider, has launched an advanced AI-powered voice agent aimed at transforming customer service within the Mexican banking sector. This innovative solution promises to deliver fast, secure, and personalized interactions, significantly reducing operational costs and enhancing customer satisfaction by allowing natural conversations without traditional menus or keypads.
MEXICO CITY – September 3, 2025 – Directo, a leading Mexican provider of communication solutions, today announced the official launch of its groundbreaking AI-powered voice agent, set to redefine customer service standards across the Mexican banking industry. This strategic move comes after a significant milestone where the AI agent successfully conducted 1,000 phone conversations, with users unable to distinguish it from a human operator.
The new AI voice agent is specifically designed for inbound calls, offering a seamless and intuitive customer experience. Its core strength lies in its ability to facilitate fluid conversations in colloquial Spanish, tailored to the nuances of Mexican customers, complete with local accent recognition and empathetic capabilities. Unlike traditional automated systems, Directo’s solution eliminates the need for cumbersome menus, keypads, or tones, allowing customers to interact with their bank naturally.
David Jassan, CEO and founder of Directo, emphasized the transformative potential of this technology. “The future of banking is built on conversational technology that understands the customer from the first second,” Jassan stated. “At Directo, we’re ready to be the strategic partner that drives this evolution, with real results from day one.”
For financial institutions, the benefits are multifaceted and immediate. Directo’s AI voice agent is poised to significantly reduce operating costs, lower call abandonment rates, and dramatically improve customer satisfaction. Furthermore, it can convert routine customer inquiries into valuable business opportunities.
In a sector where major banks are only just beginning to pilot AI-based voice assistants, Directo’s offering provides a distinct competitive edge. The solution is built to comply with stringent regulatory frameworks, including those from Mexico’s National Banking and Securities Commission (CNBV), as well as international standards such as ISO 27001 and PCI DSS. Crucially, it allows sensitive data to be hosted within national borders, ensuring data sovereignty and security. The platform also boasts high-capacity proprietary telephony, capable of handling significant traffic spikes, and integrates securely with existing CRMs, contact centers, and banking platforms, with rapid implementation timelines of just two to three weeks.
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This launch positions Directo to support the Mexican banking industry at a pivotal moment, aiming to transform customer service from a traditional cost center into a powerful competitive advantage, optimizing expenses, and reinforcing innovation leadership in an increasingly regulated and demanding market.
