TLDR: A recent survey of 200 senior developers by CMS firm Storyblok indicates that nearly three-quarters believe artificial intelligence could manage a significant portion, or even all, of their company’s marketing responsibilities. This perception is largely influenced by the widespread adoption of AI tools in their own coding work.
A new study conducted by CMS firm Storyblok has unveiled a striking outlook among senior developers regarding the future of marketing. The survey, which polled 200 senior developers, found that a substantial majority believe artificial intelligence is poised to absorb a significant portion of tasks traditionally handled by marketing departments. Nearly three-quarters (74%) of respondents expressed confidence that AI could manage either ‘most’ or ‘all’ of their company’s marketing responsibilities. Breaking this down further, almost a third (28.5%) stated that AI could handle the entire marketing function, while 45.5% felt it could manage most of it. An additional 20% believed at least some marketing roles could be shifted to AI, leaving only a small minority of 5% who thought AI should play no role in replacing marketing jobs.
This strong conviction among developers appears to stem from their own extensive integration of AI into their daily work. The survey highlighted that nearly 90% of developers are already using AI tools frequently or constantly in their coding. The primary reasons cited for this heavy adoption include ‘increasing efficiency’ (30%), ‘automating routine tasks’ (23%), and ‘improving skillsets’ (22%). This deep reliance on automation in their own field seems to have shaped their perception that similar efficiencies and displacements are transferable to other departments, such as marketing.
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Interestingly, the study also revealed a ‘confidence gap’ when marketers were asked to reciprocate this assessment regarding developer roles. A significantly smaller percentage of marketers expressed certainty about handling developer tasks, with only 18.5% believing they could cover all of a developer’s job, and 32% feeling they could manage most. Over a third of marketers admitted they could only perform some developer functions. This contrast suggests that developers view their proficiency with AI as a transferable strength, making other roles, particularly marketing, seem more susceptible to automation.
