TLDR: Dentsu Media, encompassing dentsu X, Carat Media Services, and Consider iProspect, secured an impressive 38 awards at the Media Specialists Association’s (MSA) Festival and Awards 2025. Dentsu X was named ‘Agency of the Year,’ while Carat Media Services received Silver for ‘Growth Agency of the Year.’ The accolades spanned various categories, including multiple wins for innovative use of data, technology, and artificial intelligence.
Kuala Lumpur, Malaysia – Dentsu Media has demonstrated its industry leadership by dominating the Media Specialists Association’s (MSA) Festival and Awards 2025, collecting a total of 38 awards across a diverse range of categories. The prestigious event saw dentsu X crowned ‘Agency of the Year,’ a testament to its outstanding performance and innovative strategies. Carat Media Services also achieved significant recognition, taking home the Silver award for ‘Growth Agency of the Year.’
Audrey Chong, CEO of dentsu Malaysia, expressed immense pride in the team’s achievements, stating, “The continued accomplishments of the dentsu Media team – dentsu X, Carat Media Services, and Consider iProspect – is a shining example of the right talents being nurtured in an environment that promotes collaboration and drives innovation that impacts society for the better. I would like to offer dentsu Media my heartfelt congratulations and thanks for their much-deserved win.”
Bala Pomaleh, CEO of Media, dentsu Malaysia, further elaborated on the significance of the wins: “I am thrilled that all three agencies under dentsu Media put up a sterling performance. It is a culmination and reflection of our passion to deliver meaningful results to our clients, which has also resulted in multiple brands from our client portfolio winning tonight. There is a strong culture of innovation and business performance thinking at dentsu Media and I hope that we can continue this cadence of success.”
The 38 awards highlight Dentsu Media’s comprehensive expertise across the media landscape. Notable wins for dentsu X include ‘Agency of the Year,’ one Gold and one Bronze in ‘Best Use of Data and Analytics,’ a Gold in ‘Best Use of Martech,’ a Silver in ‘Best Use of eCommerce,’ a Silver in ‘Best Use of Smart Impact (below RM200,000) including digital,’ a Bronze in ‘Best Use of Branded Entertainment and Content,’ a Bronze in ‘Best Use of Artificial Intelligence (AI),’ a Silver in ‘Best Use of Performance Media,’ two Bronze awards in ‘Best Use of Integrated Media,’ two Silver and one Bronze in ‘Best Use of Radio or Audio,’ two Silver and one Bronze in ‘Best Use of TV or Video,’ and one Silver and two Bronze in ‘Best Use of Mobile, Interactive, and Immersive Experiences.’
Consider iProspect also contributed significantly to the overall tally, securing a Silver in ‘Best Use of Media Collaboration,’ a Bronze in ‘Best Use of eCommerce,’ a Silver in ‘Best Use of Sports and Gaming, eSports,’ a Silver in ‘Best Use of Artificial Intelligence (AI),’ a Bronze in ‘Best Use of Search (SEM and/ or SEO),’ and a Silver in ‘Best Use of Integrated Media.’
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The MSA Festival and Awards 2025 is an annual event dedicated to recognizing innovation and creativity within the Malaysian media industry. Dentsu Media’s dominant performance underscores its commitment to delivering impactful and cutting-edge solutions for its clients.
