TLDR: DBS has been awarded by Euromoney for its exceptional application of artificial intelligence and machine learning in foreign exchange services for 2025. The bank’s strategy focuses on embedding predictive analytics, hyper-personalization, and real-time experimentation to offer a more tailored experience to its corporate and institutional clients.
DBS has earned the prestigious ‘World’s Best Use of AI/ML in FX’ award from Euromoney for 2025, highlighting its pioneering efforts in integrating advanced technologies into its foreign exchange services. This recognition underscores DBS’s commitment to leveraging artificial intelligence (AI) and machine learning (ML) to redefine client engagement in the digital marketplace.
The bank’s innovative approach involves embedding predictive analytics, hyper-personalization, and real-time experimentation directly into its FX offerings. This allows DBS to provide corporate and institutional clients with a more customized and proactive experience.
A cornerstone of this strategy is ‘Hi-P’ (Hyper Personalisation), an AI/ML-driven recommendation and analytics engine. Deployed within DBS’s Global Financial Markets business, Hi-P meticulously tailors pricing, marketing, and advisory insights. These insights are generated based on individual client behavior, risk profiles, and historical transaction data. By integrating Hi-P directly into client workflows, DBS has successfully transitioned its sales model from a reactive stance to a predictive one.
This transformation means that DBS’s extensive institutional client base, which includes over 280,000 multinational corporations and small to medium-sized enterprises (SMEs), now receives more relevant insights and timely advice. The deployment of AI for personalized engagement, curated event-driven insights, and continuous experimentation has fundamentally changed how corporates interact with FX services.
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DBS’s AI/ML integration is supported by a robust electronic FX infrastructure. The bank operates across 18 trading platforms, utilizing matching data centers located in Singapore, London, and Tokyo to ensure global connectivity and liquidity. Recent collaborations with new technology providers have further expanded its capabilities, unlocking additional currency pairs and market-making opportunities. This strategic expansion has contributed to a notable 10% increase in average daily FX volume. By combining this advanced infrastructure with intelligent AI capabilities, DBS is well-positioned to scale its FX franchise while delivering differentiated value to corporate clients who demand both speed and tailored services.
