TLDR: At Black Hat USA 2025, DataDome emphasized the growing challenge of AI and agentic threats, showcasing its multi-layered AI platform designed to provide businesses with comprehensive visibility and control over AI agents and LLM-driven traffic. A new partnership with TollBit was announced, integrating monetization capabilities for compliant AI bot traffic, addressing the significant surge in AI-driven interactions and the evolving landscape of cyberfraud.
Las Vegas, NV – At the Black Hat USA 2025 conference, held from August 6-7, DataDome, a leader in cyberfraud protection, brought critical attention to the escalating prevalence of AI and agentic threats. The company highlighted how its advanced multi-layered AI platform is empowering businesses to gain unprecedented visibility and control over AI agents and large language model (LLM)-driven traffic, which are rapidly reshaping the digital landscape.
A significant announcement at the conference was DataDome’s new partnership with TollBit. This collaboration aims to provide a comprehensive solution for managing AI bot traffic, not only by detecting and blocking malicious activity but also by enabling the monetization of legitimate AI agent access. TollBit’s platform allows AI agents and applications to compensate websites for content, offering a compliant pathway for data access.
The urgency of these solutions is underscored by recent data. DataDome reported a dramatic increase in AI traffic across its customer base, which more than tripled in just six months, climbing from 2.6% to 8.2% of all verified bot traffic. In June 2025 alone, DataDome detected nearly 1.2 billion requests originating from OpenAI crawlers. Similarly, TollBit’s network, encompassing over 2,200 sites, has observed a 20-fold increase in AI bots being blocked and redirected to its Bot Paywall this year, signaling a critical need for adaptive defense mechanisms.
DataDome’s platform is engineered to detect intent rather than merely identity, a crucial distinction as AI agents mimic human behavior at scale, blurring the lines between legitimate users and automated systems. The company’s AI engine can identify, categorize, adapt to, and respond to traffic in under 2 milliseconds. Recent advancements include new AI models that have proven highly effective, blocking over 1.2 million malicious requests within a 48-hour period.
Through the integrated solution, businesses gain unified visibility into all scraping activity, granular control over access, and built-in monetization tools such as AI agent paywalls, customizable pricing, and automated authorization. This single integration provides a robust defense against sophisticated AI-driven threats while also unlocking new value from AI bot traffic.
Also Read:
- Key AI Trends Driving Future Technology Transformations in 2025
- Google’s AI Agent ‘Big Sleep’ Achieves Cybersecurity Milestone by Preemptively Halting Major Cyberattack
Further emphasizing the topic, Matt Dalmau, DataDome’s VP of Solutions & Services, was scheduled to deliver a speaking session titled ‘Friend or Foe? Navigating the rise of agentic AI with intent-based defense’ on Wednesday, August 6. This session aimed to provide security teams with insights into uncovering malicious automation and staying ahead of AI-driven threats through intent-based detection.
