TLDR: DataDome, a leader in cyberfraud protection, has partnered with Arc XP, a media operating system, to provide publishers with advanced tools to detect, control, and monetize traffic generated by Large Language Models (LLMs) and other AI agents. This collaboration addresses the growing challenge of AI scraping proprietary content without attribution or compensation, offering real-time protection against malicious bots and new avenues for revenue.
In a significant move for the digital publishing industry, DataDome, a specialist in cyberfraud protection, and Arc XP, the operating system for modern media, have announced a global technology partnership. This collaboration aims to equip digital publishers with the necessary tools to effectively manage and monetize the increasing volume of traffic originating from Artificial Intelligence (AI) agents, including Large Language Models (LLMs) and web crawlers. The partnership was officially announced on July 31, 2025, with related news also appearing on July 17 and 18, 2025, highlighting the urgency and relevance of this solution in the evolving digital landscape.
The core of this alliance is the direct integration of DataDome’s AI-powered cyberfraud protection and traffic intelligence into Arc XP’s Edge Integration Framework. This seamless integration allows Arc XP customers to rapidly deploy market-leading bot mitigation capabilities without requiring extensive engineering work. The rise of AI tools has introduced new complexities for publishers, as LLMs, while opening new content discovery pathways, are also frequently scraping vast amounts of digital content without proper attribution or compensation. This poses significant risks, including the unauthorized use and republication of proprietary content, increased infrastructure strain, and potential data misuse.
Through this partnership, publishers gain plug-and-play access to DataDome’s comprehensive suite of protections. This includes the ability to classify and manage AI agent traffic, as well as defend against a wide array of malicious bots and fraudulent attempts. Publishers can now implement real-time controls over all non-human traffic, thereby safeguarding their valuable content and maximizing its potential for monetization.
Joe Croney, Chief Technology Officer at Arc XP, emphasized the importance of this integration, stating, ‘AI agents are reshaping how content is discovered while consumers demand experiences that feel increasingly personal and relevant. This integration with DataDome gives media companies precise, real-time control over non-human traffic—delivered seamlessly at the edge without added complexity. It’s a strong example of Arc XP’s extensibility in action and how we enable publishers to respond to rapid change with speed and confidence.’
Aurelie Guerrieri, Chief Marketing and Alliances Officer at DataDome, echoed this sentiment, highlighting the ease of access for global publishers. ‘This direct access through Arc XP makes it easier than ever for global publishers to activate best-in-class cyberfraud protection at the edge with no additional infrastructure burden. It’s another step in DataDome’s mission to make fraud protection available everywhere our customers need us,’ Guerrieri stated. ‘Together with Arc XP, we’re delivering an easy path to control, transparency and monetization.’
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DataDome’s solution distinguishes itself by moving beyond traditional rules-based detection, instead relying on behavioral analysis and real-time threat intelligence to identify and neutralize even the most evasive automated attacks. This includes protection against scraping, fake account creation, credential stuffing, and generative AI-driven intrusions. The partnership not only offers robust protection but also opens new revenue opportunities, as compliant AI bots can be identified and potentially monetized through platforms like TollBit, which DataDome is also partnering with to create an ecosystem-wide solution for content creators.
