TLDR: Dailymotion Advertising has launched EchoAI, an innovative conversational ad format that integrates AI technology directly into video advertising. This allows users to engage in real-time conversations with brands, ask questions about products, discover personalized offers, and even locate stores, all without leaving the video experience. EchoAI is currently in open beta, supporting over 20 languages, and aims to transform mid-funnel engagement strategies for advertisers.
NEW YORK – Dailymotion Advertising, the video marketing suite developed by Dailymotion, has announced the launch of EchoAI, a groundbreaking conversational ad format. This proprietary innovation seamlessly combines a conversational AI engine with a creative experience designed by Dailymotion’s Creative Studio, marking a significant shift in video advertising.
EchoAI empowers brands to engage audiences in real-time conversations directly from their video ads, accessible across all screens including desktop, mobile, tablet, and connected TV. This means users can now interact with ads by asking questions about promoted products or services, discovering personalized offers, or even locating a nearby store, all without interrupting their video viewing experience.
This innovative format is strategically designed for mid-funnel marketing, offering brands a novel approach to capture attention and facilitate a smooth transition from initial interest to active consideration. The conversational technology underpinning EchoAI relies on a conversational agent trained exclusively on the advertiser’s proprietary content, such as websites, documentation, and FAQs. This ensures a reliable, coherent, and brand-safe interaction for consumers. Furthermore, the interactions generated through EchoAI are meticulously analyzed to provide qualitative insights into consumer expectations, offering valuable data for brands.
EchoAI is currently available in open beta across all markets where Dailymotion Advertising operates, supporting more than 20 languages. This immediate accessibility allows advertisers to explore new mid-funnel engagement strategies. The primary goal of this beta phase is to identify pioneering brands and demonstrate the tangible value and potential of EchoAI through real-world activations.
“For too long, brands have been talking at consumers. The real promise of generative AI isn’t just faster content creation – it’s the ability to build genuine dialogue,” stated a Dailymotion representative. “With EchoAI, we’re launching the first video ad experience designed for this shift: helping brands move beyond traditional KPIs and generate meaningful conversational engagement.”
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This launch is part of a broader strategy by Dailymotion Advertising to place AI at the core of its transformation. The company, already recognized for its advanced use of AI in contextual targeting and content recommendation, is now enriching user experiences through interactive formats that adapt in real-time to consumer intent. By leveraging multimodal analysis and language processing technologies, Dailymotion Advertising aims to deliver smarter, more relevant campaigns, fully aligned with the needs of a cookieless world. This initiative marks the first step toward new capabilities designed to create greater value for both brands and users, with further complementary innovations expected in the coming months.
