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HomeNews & Current EventsCubera Tech Unveils AI-Powered 'Cubera Cube' in India for...

Cubera Tech Unveils AI-Powered ‘Cubera Cube’ in India for Enhanced Audience Discovery and Campaign Innovation

TLDR: Cubera Tech India Pvt. Ltd. has launched Cubera Cube in India, a conversational AI platform designed to revolutionize audience discovery and campaign ideation for marketers. This new tool, built on a proprietary Retrieval-Augmented Generation (RAG) Large Language Model and Generative AI, offers real-time insights, faster campaign optimization, and reduced brand-safety incidents.

Bengaluru, Karnataka, India – Cubera Tech India Pvt. Ltd., a prominent global innovator in ad-tech intelligence, officially announced the launch of its groundbreaking product, Cubera Cube, in the Indian market on Thursday, September 25, 2025. This cutting-edge platform is set to redefine real-time audience discovery and creative campaign ideation, leveraging the power of conversational Artificial Intelligence (AI).

Designed with a focus on speed, creativity, and collaboration, Cubera Cube is now accessible to Indian marketers, brands, and agencies. Its primary objective is to enable the creation of more agile, data-driven campaigns, boasting zero setup time and offering the lowest market cost. The platform is engineered to provide immediate, actionable insights into consumer behavior and market trends.

At its core, Cubera Cube is built upon a proprietary Retrieval-Augmented Generation (RAG) Large Language Model, specifically developed for the AdTech industry. This is complemented by a robust suite of Generative AI models and real-time data feeds. The platform integrates various crucial data points, including cultural intelligence, location signals, retail trends, and sentiment analysis, into a single, streamlined workspace. Users can simply upload any campaign brief and engage in a conversational interface to develop strategies, define audience segments, explore creative directions, and uncover actionable insights.

During its pre-launch beta phase in India, Cubera Cube demonstrated significant transformative outcomes for early adopters. Marketers reported achieving campaign optimizations 40% faster than traditional workflows. Furthermore, the platform contributed to a notable 35% reduction in brand-safety incidents, attributed to Cube’s sentiment-aware planning capabilities. Brands utilizing retail signal triggers experienced a 14% increase in in-store visits within just 48 hours of activation. Campaigns that effectively aligned with cultural sentiment and real-time audience insights also recorded substantial improvements in Return on Ad Spend (ROAS), highlighting Cube’s efficacy in converting intelligence into tangible performance gains.

Dr. Samartha Nagabhushanam, Co-Founder and Co-CEO of Cubera, emphasized the necessity of such a tool in today’s dynamic marketing landscape. “In today’s always-on, hyper-fragmented marketing environment, brands need more than just data — they need intelligence that’s fast, contextual, and deeply actionable,” said Dr. Nagabhushanam. He further added, “We built Cube to act like a tireless team of planners, analysts, and creatives — available on tap — so that any brand, from emerging challenger to enterprise agency, adapt quickly to shifting local trends and consumer behavior. Marketers shouldn’t have to choose between speed and insight, or between performance and creativity. Cube brings these together in a seamless conversational interface, letting you discover who to target and what to say — faster than ever before.”

Vamsikrishna Sankarayogi, CTO of Cubera, highlighted the platform’s transparency and trustworthiness. “Every audience segment, every creative suggestion, and every signal-based insight is explainable, auditable, and grounded in data. This is AI that marketers can trust — not just because it performs, but because it shows its work. In an era where guesswork is costly, Cube replaces intuition with intelligence, and opacity with observability,” Sankarayogi stated.

Marketers, agencies, and brand teams across India can now experience Cubera Cube firsthand. The onboarding process is straightforward, requiring no setup, training, or upfront payment. With flexible plans and a free tier available from launch day, Cube is designed to support a wide range of users, from independent creatives to large marketing organizations.

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Cubera, an AdTech company focused on performance, is headquartered in San Diego, USA, and Bengaluru, India. The company specializes in developing intelligent infrastructure for modern marketers, offering a comprehensive ecosystem that includes programmatic media buying, attribution, and marketing automation. Cubera aims to provide transparency, scalability, and measurable outcomes, empowering agencies and brands to achieve optimal performance in the digital economy.

Nikhil Patel
Nikhil Patelhttps://blogs.edgentiq.com
Nikhil Patel is a tech analyst and AI news reporter who brings a practitioner's perspective to every article. With prior experience working at an AI startup, he decodes the business mechanics behind product innovations, funding trends, and partnerships in the GenAI space. Nikhil's insights are sharp, forward-looking, and trusted by insiders and newcomers alike. You can reach him out at: [email protected]

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