TLDR: Dubai-based proptech firm Coraly.ai has successfully raised $2 million in pre-seed funding. The investment, led by Salica Oryx Fund with participation from EQ2 Ventures and angel investors, will fuel the expansion of its AI-powered platform designed to automate marketing and client interactions for real estate agents, supporting product development and global market entry.
Dubai-based proptech innovator Coraly.ai, formerly known as Coralytics, has announced the successful closure of a $2 million pre-seed funding round. This significant investment was spearheaded by Salica Oryx Fund, a MENA-focused early-stage investment vehicle based in Abu Dhabi Global Market, and saw participation from EQ2 Ventures along with a consortium of strategic angel investors. The funding positions Coraly.ai to accelerate its mission of transforming real estate lead generation and client engagement through advanced artificial intelligence.
Coraly.ai offers a unified AI growth platform specifically designed for real estate professionals. This platform addresses the long-standing challenge of fragmented and outdated sales tools by providing comprehensive solutions for lead enrichment, automated marketing campaigns, and performance insights. It aims to streamline the acquisition and conversion of customers, integrating seamlessly with existing CRM platforms and automating crucial tasks such as multi-portal publishing and 24/7 lead qualification. The company’s objective is to empower agents to focus more on relationship building and sales, rather than administrative burdens.
The newly secured capital will be strategically deployed to accelerate product development, including expanding Coraly.ai’s engineering team and deepening its AI capabilities. The company plans to solidify its market leadership within the UAE, establish new operations in Saudi Arabia, and initiate pilot programs in key international markets such as France and the United States. Furthermore, the investment will support the buildout of commercial infrastructure and enhance go-to-market capacities to drive long-term growth.
Fouad Bekkar, Founder and CEO of Coraly.ai, emphasized the company’s vision: “Real estate agents globally are underserved by fragmented, outdated sales tools. Through Coraly.ai, our mission is to simplify growth with AI that just works. This funding gives us the firepower to further accelerate product innovation and expand into key growth markets. Our vision is to make high-impact technology radically accessible for agents everywhere, starting with the GCC and expanding globally.”
Ivo Detelinov, General Partner of Salica Oryx Fund, expressed enthusiasm for the investment, stating, “Salica Oryx Fund is delighted to be an early supporter and investor in Coraly.ai. It represents a significant advancement in real estate marketing technology, offering an AI-powered platform that fundamentally transforms how properties are marketed and presented online.” Patrick Thiriet, CEO of EQ2 Ventures, added, “AI is about to leapfrog productivity across many industries where professionals still use ill-adapted legacy software products to run their business.”
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The company’s rebrand from Coralytics to Coraly.ai reflects its broader global aspirations and its commitment to an AI-first approach. Coraly.ai has already forged strategic partnerships, including one with SNPI, France’s largest professional real estate union representing over 14,800 agencies, and has secured its first MLS partner in North America, with pilot programs slated to commence in the coming months.
