TLDR: The CMO Council, in collaboration with Zeta Global, has launched a new online self-assessment tool called ‘Assess Where You Need to Progress’. This initiative aims to help senior marketing leaders benchmark their organizations’ digital marketing maturity, AI adoption, and overall performance in an era increasingly dominated by generative AI and advanced MarTech solutions. The tool provides an immediate audit, a performance scorecard, and recommendations for accelerating AI-infused, data-driven marketing strategies.
SAN JOSE, CALIFORNIA – September 10, 2025 – The Chief Marketing Officer (CMO) Council today announced the introduction of a groundbreaking online self-assessment tool designed to empower marketing teams navigating the complexities of artificial intelligence. Developed in partnership with Zeta Global, the ‘Assess Where You Need to Progress’ program offers senior marketers a comprehensive benchmarking process to evaluate their company’s digital marketing maturity, organizational capacity, and performance predictability.
This new thought leadership initiative comes at a critical juncture for the marketing industry, as generative AI continues to rapidly reshape strategies and operations. The self-assessment is an ‘AI-infused audit and prescriptive process’ that meticulously examines how strategic investments in MarTech are enhancing marketing campaign effectiveness, bolstering market competitiveness, and driving overall business growth.
Key elements of the CMO Council’s initiative include providing chief marketers with the ability to benchmark their level of marketing transformation and technology migration within their organizations. Upon completion, participants receive an immediate audit result and a performance scorecard, allowing for direct comparison with industry peers. Furthermore, the tool offers tailored recommendations to accelerate the adoption of GenAI-infused, data-driven marketing practices and to implement best-in-class strategies.
The urgency for such a tool is underscored by the explosive growth in marketing technology. According to Scott Brinker’s latest annual State of MarTech Report, the number of commercially available marketing solutions has surged to 15,384 this year, marking a 9% increase from 14,106 in 2024. Significantly, Brinker noted that ‘77% of the new products added last year were AI-native,’ highlighting the pervasive influence of artificial intelligence. Brinker emphasized, ‘Generative AI is rapidly reshaping the marketing landscape. It changes the what, the how, and the who of marketing.’
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The CMO Council, with its extensive network of over 16,000 members who collectively manage more than $1 trillion in annual marketing expenditures, aims to guide marketing leaders through this transformative period, ensuring they are well-equipped to leverage AI for sustained revenue growth and competitive advantage.
