TLDR: OpenAI has launched a new “study mode” for its ChatGPT generative AI chatbot, specifically designed to assist students with competitive examinations. This move is expected to create significant competition for existing edtech firms and traditional coaching centers, particularly in markets like India, where competitive exams are highly popular.
OpenAI, a leading artificial intelligence startup, has introduced a dedicated “study mode” within its widely used generative AI chatbot, ChatGPT. This new feature, launched on Tuesday, July 29, 2025, is tailored to support students preparing for various competitive examinations, including high-stakes tests like the engineering entrance exams for the Indian Institutes of Technology (IITs) and medical entrance tests.
Leah Belsky, Vice President of Education at OpenAI, confirmed that the company utilized questionnaires and study materials from such competitive exams during the development of this student-centric mode.
The introduction of ChatGPT’s study mode is poised to intensify competition within the education sector, particularly for India’s burgeoning edtech industry and established coaching centers. The AI-powered assistant aims to provide a formidable alternative for students seeking preparation resources, potentially tapping into a large and monetizable student base in countries with a strong emphasis on competitive admissions.
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This development underscores the growing influence of artificial intelligence in education, as major tech companies increasingly position AI as a powerful tool for academic assistance. The move by OpenAI is seen as a direct challenge to the market dominance of traditional test preparation companies, as AI offers personalized and accessible learning experiences.
