TLDR: Century Plyboards (India) Ltd. has partnered with TimesPro to introduce ‘AIgnite’, a comprehensive initiative aimed at embedding Generative AI across all organizational functions and leadership levels. This year-long ‘AI in Action’ program will equip teams with the necessary tools and mindset to thrive in an AI-driven business landscape.
Century Plyboards (India) Ltd., a prominent name in the building materials sector, has embarked on a forward-thinking journey with the introduction of ‘AIgnite’. This transformative, organization-wide initiative, developed in collaboration with TimesPro, a leader in learning and capability building, seeks to seamlessly integrate Generative AI into every facet of the company, from leadership tiers to functional teams.
The ‘AIgnite’ program is structured as a year-long ‘AI in Action’ learning journey, meticulously designed to arm CenturyPly’s workforce with the essential tools, frameworks, and strategic mindset required for leadership in an increasingly AI-centric era. The inaugural ‘AI for Leadership’ session saw enthusiastic participation from key figures, including Padma Shri Sajjan Bhajanka, Chairman; Shri Sanjay Agarwal, Managing Director; members of the Promoter Board; and senior executives from various business functions. This session specifically explored how Generative AI can be leveraged to facilitate bold decision-making, accelerate innovation, and enhance operational intelligence.
The initiative’s reach will extend to critical functional teams across Sales, Marketing, Finance, Human Resources, Procurement, IT, and Supply Chain Management (SCM). Each department will engage in domain-specific training tracks, ensuring that Generative AI is woven into both their routine tasks and strategic planning. TimesPro’s ‘AI in Action’ framework underpins this program, employing a three-tier learning model: CXO & Leadership Strategy Sessions, Function-Centric Hands-On Training Labs, and Refresher & Use-Case Deep Dive Modules. These modules are built around real-world simulations and outcome-driven learning, covering diverse applications such as crafting compelling sales narratives, personalizing marketing campaigns, automating finance reporting, streamlining procurement processes, and improving IT ticketing and governance.
Arun Kabra, President & CFO – Enterprise Solutions at TimesPro, emphasized the strategic depth of the collaboration, stating, “At TimesPro, we believe that true transformation is not about learning tools – it’s about rewiring thinking. Our collaboration with CenturyPly is a shining example of how AI can move from the periphery to the core of business strategy when paired with the right intent, architecture and leadership sponsorship.”
CenturyPly’s HR team has played a crucial role in this transformative endeavor, utilizing Generative AI to optimize recruitment processes, personalize employee communications, monitor sentiment, and cultivate a culture of adaptability and experimentation. Rakesh Tiga, CHRO, CenturyPly, commented on the broader impact, “AIgnite is not about adopting a tool – it’s about evolving a mindset. As our teams gain new digital capabilities, we’re also reshaping the way they collaborate, ideate, and grow. This is how we build a future-ready CenturyPly – with technology in our hands and purpose in our hearts.”
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The Learning & Development team, under the guidance of Kapil Anand, is meticulously implementing the initiative to ensure its relevance and engagement across all functions. Beyond being a digital upskilling program, ‘AIgnite’ signifies a comprehensive people transformation agenda for CenturyPly. By proactively launching ‘AIgnite’, CenturyPly solidifies its position among India’s most progressive organizations, actively shaping its engagement with the AI revolution rather than merely reacting to it.
