TLDR: Cegid Retail is significantly advancing its strategy in artificial intelligence for the commerce sector, as demonstrated at the Retail Technology Show (RTS) 2025. The company’s ‘Cegid Pulse’ platform, powered by Agentic AI, is transforming retail operations by enabling natural language interactions, automating tasks, and providing real-time insights for store associates, head office, and HR teams. This initiative aims to enhance customer experience, optimize profitability, and drive business growth, aligning with industry trends where over half of senior UK retail professionals prioritize AI for 2025.
Cegid, a leading provider of business management solutions, is spearheading a significant evolution in the retail sector through its advanced artificial intelligence (AI) offerings. At the Retail Technology Show (RTS) 2025, Cegid showcased its innovative ‘Cegid Pulse’ platform, powered by Agentic AI, demonstrating how AI is set to revolutionize retail operations and enhance the capabilities of staff across stores, supply chains, and head offices.
Christian Taltas, Chief AI Product Officer at Cegid, highlighted the practical applications of Agentic AI during the RTS demo. He illustrated how users can engage in natural language conversations with the AI to retrieve reports, send emails, or generate articles, receiving instant, detailed, and relevant responses. This human-like interactivity is facilitated by the integration of Large Language Models (LLMs), enabling the AI to understand and process text contextually. Unlike traditional AI systems, Cegid’s Agentic AI is designed to handle complex tasks and conversations, optimizing retail task management typically reserved for human employees .
The impact of this technology extends across various facets of retail. In store operations, Agentic AI eliminates time wasted on repetitive tasks, such as manually checking schedules or tracking trading figures. For instance, store staff can simply ask their AI assistant about upcoming schedules or coverage gaps, receiving immediate insights to address potential shortfalls, especially during ‘golden hours’ .
For head office operations, Agentic AI acts as a crucial bridge between disparate technology systems, connecting through APIs to streamline access to vital information. This integration simplifies tracking performance against sales targets and understanding HR metrics like staff attendance, thereby improving decision-making and saving considerable time .
Cegid is also setting new benchmarks for HR innovation within retail. Alan Holcroft, Country Manager at Cegid, demonstrated how Agentic AI empowers HR teams by summarizing important emails and identifying required actions, significantly boosting productivity in communication management .
Furthermore, AI is revolutionizing customer experience and store performance. AI agents, with real-time access to trading and marketing data, can power virtual assistants that offer hyper-personalized purchasing recommendations, directly driving conversions. This focus on customer personalization is integral to Cegid’s broader vision for unified commerce, ensuring seamless and customized experiences across all customer touchpoints. Retail teams can also leverage AI to automatically generate high-quality content, utilize AI-enabled visual merchandising software for brand compliance, and manage inventory requests, freeing employees to concentrate on creative and growth-driven tasks .
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Recent research from RTS underscores the growing demand for AI solutions. A survey of over 2,000 senior UK retail professionals revealed that AI is considered the most impactful technology for accelerating business growth in 2025, with over half of respondents prioritizing AI, generative AI, and personalization technologies. Cegid’s innovative approach to AI is poised to be a game-changer, enabling retailers to navigate future challenges and maintain competitiveness in an increasingly technology-driven landscape .
