TLDR: CCAvenue, India’s leading payment solutions provider, has launched CommerceAI, a platform designed to integrate autonomous commerce experiences into applications, CRMs, and AI agents. The platform, powered by the CCAvenue Model Context Protocol (MCP), aims to revolutionize payments in India by enabling AI-driven, agentic payment flows, making transactions smarter, faster, and more personalized. It was unveiled at the Global Fintech Fest 2025 in Mumbai.
GANDHINAGAR, India – October 9, 2025 – CCAvenue, a flagship brand of Infibeam Avenues Limited and India’s foremost payment solutions provider, today announced the groundbreaking launch of CCAvenue CommerceAI. This innovative platform is set to empower merchants, developers, and AI ecosystems by facilitating the seamless integration of autonomous commerce experiences directly into their existing applications, Customer Relationship Management (CRM) systems, and AI agents. The unveiling took place at the prestigious Global Fintech Fest 2025 in Mumbai.
At the technological heart of CCAvenue CommerceAI lies the CCAvenue Model Context Protocol (MCP). This secure and standardized interface serves as a crucial bridge, enabling AI agents and various merchant systems to securely connect with CCAvenue’s robust payment infrastructure. The primary function of the MCP is to allow these AI agents to autonomously initiate, orchestrate, and execute complex payment tasks within a verified and auditable environment, marking a significant departure from conventional manual payment processes.
Vishwas Patel, Joint MD of Infibeam Avenues Ltd., emphasized the transformative potential of this new offering, stating, “CCAvenue CommerceAI represents a paradigm shift in how payments are conducted in India. By enabling AI-driven, agentic payment flows, we are making commerce smarter, faster, and more personalized for both merchants and consumers.” This strategic move is poised to reshape India’s e-commerce landscape, delivering agentic commerce that is not only secure and seamless but also highly personalized.
The CommerceAI platform is meticulously designed to cater to a diverse array of enterprises that engage in direct customer interactions. This includes, but is not limited to, telecom companies for facilitating mobile recharges, power distribution companies and municipalities for efficient utility bill collections, hotels, insurance providers for streamlined premium collections, and Over-The-Top (OTT) platforms for managing subscriptions. It also extends its utility to other enterprises that handle high-frequency digital payments.
CCAvenue CommerceAI operates across three distinct yet interconnected layers:
CCAvenue MCP: This foundational layer provides a secure protocol for AI agents to establish connections and perform various payment operations.
Commerce AI Orchestration Engine: This intelligent engine is responsible for handling intent parsing, sophisticated workflow planning, and the intricate orchestration of multi-step commerce flows.
PayCentral.ai (P2A / A2A Layer): This layer facilitates direct AI-agent to AI-agent payment interactions, enabling advanced autonomous transaction capabilities.
Also Read:
- Razorpay, NPCI, and OpenAI Pioneer AI-Driven ‘Agentic Payments’ in India
- Global Fintech Fest 2025 Spotlights India’s Pioneering AI Startups
With this launch, CCAvenue, a PCI DSS 3.2.1 compliant payments platform, reinforces its commitment to serving millions of merchants across diverse verticals such as Retail, Travel, Real Estate, Telecommunication, Government departments, Utility billers, Hospitality, Education, and Healthcare. The platform promises enhanced operational efficiency for merchants through automated payment workflows and improved fraud detection via intelligent agent orchestration. For consumers, it heralds an era of real-time, frictionless payments facilitated by personal shopping assistants and AI-driven interfaces.
