TLDR: Capgemini, a Principal Partner of the Women’s Rugby World Cup 2025, is set to introduce groundbreaking real-time, AI-driven match insights, a first for World Rugby. This initiative, powered by generative AI and dubbed ‘TryZone IQ,’ aims to enhance the fan experience by providing immediate, in-depth understanding of the game. Beyond technological innovation, Capgemini continues its commitment to developing women’s rugby through its ‘Women in Rugby Leadership Programme,’ fostering female leaders within the sport.
Capgemini, a global leader in consulting, technology services, and digital transformation, is poised to redefine the fan experience at the Women’s Rugby World Cup 2025 by deploying real-time, AI-driven match insights. This pioneering initiative, a first for World Rugby, underscores Capgemini’s role as a Principal Partner of the Women’s Rugby World Cup 2025 and a Global Partner of Women’s Rugby.
The core of this innovation is ‘TryZone IQ,’ a system designed to deliver live match insights directly on screen throughout the global competition. This will offer millions of rugby enthusiasts a clearer, more immediate understanding of each game as it unfolds. Steven Webb, UK Chief Technology and Innovation Officer at Capgemini, emphasized the transformative potential, stating, “We’re infusing the transformative power of generative AI into the heart of the game to meet the expectations of fans today who are looking for real-time stories, context, and clarity as they follow the sport.”
Capgemini’s involvement with rugby extends beyond match-day technology. The company has a long-standing commitment to the sport, rooted in the passion of its founder, Serge Kampf, and has been sponsoring French domestic clubs for three decades. This includes extensive support for major men’s (Rugby World Cup 2007 and 2023) and women’s international competitions (Rugby World Cup 2021), as well as the HSBC World Rugby Sevens Series since 2018.
As a Digital Transformation Partner to World Rugby, Capgemini has consistently leveraged its expertise in data analysis, artificial intelligence, and cloud technology to enhance the digital experience for fans and coaches. Previous innovations include the ‘Momentum Tracker,’ an AI-driven tool to measure team performance, an interactive ‘Match Predictor’ app, a ‘Live Digital Hub’ for historical and real-time data, and a ‘Virtual Penalty Kick’ game.
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Crucially, Capgemini is also a dedicated advocate for the development of women’s rugby off the field through its ‘Women in Rugby Leadership Programme.’ This initiative identifies and nurtures the current and next generation of female leaders within the global rugby community. Scholars in the program gain access to world-class learning programs from Capgemini University, personalized coaching, mentorship, and discretionary grants of up to £5,000 to support their professional development. Since its inception in 2018, 98 scholars have successfully completed the program, with a new cohort of 25 inspiring female leaders announced for 2024 and 2025. Anne Lebel, Chief Human Resources Officer at Capgemini, highlighted this dedication: “Capgemini has a strong track record of empowering women, whether they are part of Capgemini or former scholars of the Capgemini Women in Leadership Programme.” Sally Horrox, World Rugby Chief of Women’s Rugby, also expressed enthusiasm for the partnership, stating, “We are thrilled to announce our next cohort of inspirational female leaders in partnership with Capgemini.” This comprehensive approach reflects Capgemini’s belief in the role of diversity in fostering innovative solutions and creating value, aligning with the core values of passion, team spirit, and diversity within the rugby community.
