TLDR: Borna News Agency has officially unveiled ‘Borna AI’, the first comprehensive Persian-language artificial intelligence platform designed specifically for the media sector. Developed by Saba Advanced Computing Technologies Development Company, this innovative platform aims to revolutionize content creation and processing for journalists and public relations professionals in Iran, offering a suite of tools from speech-to-text transcription to AI-driven news generation.
Tehran, Iran – In a significant leap for the Iranian media landscape, Borna News Agency announced today the launch of ‘Borna AI’, a pioneering comprehensive Persian-language artificial intelligence platform. This initiative, developed in collaboration with Saba Advanced Computing Technologies Development Company, is set to transform content production within the country’s media sector.
Yaser Sadeghi, CEO of Borna News Agency, stated that the platform’s development aligns with the Supreme Leader’s directives emphasizing the critical need to ‘master the depth of artificial intelligence’. The primary objective of Borna AI is to significantly enhance the speed, accuracy, and overall quality of content generation for media outlets across Iran.
Described as the first indigenous all-in-one media toolkit, Borna AI provides a complete spectrum of services. It integrates advanced natural language processing capabilities, multimedia content creation tools, and optimization services, all accessible to journalists and public relations professionals primarily through the Telegram platform. Sadeghi highlighted that the system is meticulously designed to streamline and improve the daily operations of media practitioners, offering an advanced suite for content production and processing.
The platform boasts several key features tailored to the unique demands of the media industry:
Goush-Negar (Transcriptor): Offers highly accurate speech-to-text conversion, enabling quick transcription of interviews and audio content.
Matn-Yar (Editorial Assistant): Provides sophisticated tools for summarization, tone adjustment, and content localization, specifically optimized for various social media platforms including Instagram, X (formerly Twitter), and LinkedIn.
Video-Negar (Video Editor and Content Creation): Facilitates automatic text extraction from video content and generates real-time subtitles without the need for external software.
Chekideh-Navis: An analytical tool designed to summarize lengthy documents, allowing users to quickly extract key information.
Khosh-Khan (Text to Audio): Converts written text into broadcast-quality audio, useful for voiceovers and audio news segments.
Khabar-Yar: An AI-driven tool for generating news content that adheres to professional journalism standards.
Zirnevis-Yar: Supports multilingual subtitle translation and generation for video content, enhancing accessibility and global reach.
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The introduction of Borna AI marks a pivotal moment for media technology in Iran, promising to equip journalists and PR specialists with cutting-edge tools to navigate the evolving digital media landscape more efficiently and effectively.


