TLDR: Entertainment-tech company BIGC has launched BIGC AI+, the first AI agent specifically designed for the K-Entertainment industry. This innovative platform aims to enhance fan-artist connections, streamline content distribution, and improve fan experiences through advanced AI capabilities like real-time multilingual subtitling, AI-generated fan cheering, VOD upscaling, and AI Artist Messaging. BIGC AI+ will be offered as SaaS and API solutions to partners, building on three years of verified in-platform AI technology.
SEOUL, South Korea – September 3, 2025 – Entertainment-tech innovator BIGC (CEO: Mihee Kim, www.bigc.im) today announced the official launch of BIGC AI+, marking a significant milestone as the K-entertainment industry’s first dedicated AI agent. This strategic move underscores BIGC’s commitment to leveraging artificial intelligence to transform the global K-pop and K-entertainment landscape.
BIGC operates a comprehensive ‘all-in-one digital venue’ platform that facilitates global connections between artists and their fanbases. The platform offers a suite of integrated services for monetizing live performances and artist intellectual property, including ticketing, AI-powered live streaming, interactive fan engagement, video-on-demand (OTT), global e-commerce, and sophisticated fan data analytics. The company has garnered attention for its role in driving the AI transformation within K-entertainment, aligning with the global surge in K-pop’s popularity. BIGC’s approach extends beyond mere technology adoption, aiming to revolutionize content distribution and fan experiences by setting new industry standards.
With a robust track record, BIGC has partnered with prominent media entities such as CJ ENM, MBC, and SBS, and has expanded its global footprint through collaborations with top-tier K-pop artists. Within two years of its inception, BIGC’s services have reached 224 countries, amassing over 1.2 million members, with approximately 80% of its user base located internationally, primarily in Japan, Greater China, and North America.
Since its establishment, BIGC has prioritized the ‘Digital Evolution of Live’ through dedicated AI research and commercialization efforts. In 2023, the company successfully implemented real-time multilingual live broadcasting with an AI auto-subtitling system supporting 12 languages. Building on this, 2024 saw the introduction of AI-generated fan cheering comments and VOD upscaling features, significantly enhancing live immersion. BIGC has consistently applied AI across various aspects of its operations, including real-time concert streaming, fan interaction, video subtitling, and community management.
BIGC AI+ is the culmination of this extensive expertise, developed as a specialized AI agent service for the EnterTech sector. It is built upon three years of real-world operational data and technology, offering a suite of services including K-pop big data analytics, advanced AI Live features, and AI Artist Messaging technology. For instance, the AI Live feature includes ‘AI Caption,’ which automatically translates artist speech into 12 languages, and ‘Artist Protector,’ designed to detect and filter offensive or abusive language in fan-artist communications.
BIGC AI+ will be made available to partners through flexible SaaS (Software as a Service) and API (Application Programming Interface) solutions, ensuring seamless integration into their existing services. The company’s proprietary AI technology, specifically developed for the entertainment industry, has already demonstrated its efficacy over three years within the BIGC platform, supporting more than 2 million global live streaming sessions and establishing itself as a market leader.
Following a closed beta testing phase with existing partners later this year, BIGC plans a broader rollout across the entertainment industry. This initiative is viewed as a dual effort: to enrich the global K-pop fan experience through AI and to make a strategic technological investment that secures the future competitiveness of the K-entertainment industry. BIGC intends to further integrate its AI technology with fan games, fan platforms, and global commerce services, aiming to establish a new paradigm for K-content export models.
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Jungwoo Kim, CTO of BIGC, commented on the launch, stating, “AI technology is not just about automation—it’s a means to deepen the emotional connection between fans and artists. This AI agent incorporates BIGC’s expertise accumulated over the past four years and will accelerate the application of AI in the EnterTech industry.” He further added, “We are preparing advanced technologies such as AI-based content curation and live MC features, which will further solidify K-entertainment’s global leadership through BIGC’s unique technology base.”
