TLDR: A new report from 10Fold Communications reveals that B2B content production is set to triple in 2025, while marketing budgets largely remain flat, creating a significant resource gap. Marketers are increasingly leveraging AI tools across the content lifecycle to meet the escalating demand.
A recent 2025 report by 10Fold Communications, titled ‘AI-First, Buyer-Ready: the New Era of B2B Content Marketing,’ highlights a growing disparity between the escalating demand for B2B content and the static marketing resources available to produce it. The study, based on opinions gathered by Sapio Research from 400 senior marketing executives across North America and Europe, indicates a dramatic surge in content output.
The findings show that a remarkable 91% of marketers are increasing their content output this year, with nearly half (46%) reporting that they are producing three to five times more content than in 2024. This explosion in content volume comes despite the fact that most marketing teams (75%) have received only modest budget increases, typically ranging from one to ten percent. The average annual spend on content currently stands at $1.2 million, though a notable 20% of companies are operating with budgets between $250,000 and $499,000.
To bridge this widening gap, marketing leaders are increasingly turning to a combination of AI-powered tools and trusted agency partners to maintain content quality, consistency, and speed at scale. Artificial intelligence has rapidly evolved beyond a mere novelty, becoming a core enabler of content operations. The report states that 67% of global marketers now use AI tools frequently or all the time for content creation.
Furthermore, AI’s application extends far beyond just content generation. Marketers are now leveraging AI across nearly every phase of the content lifecycle. In 2025, 59% of marketers are using AI for content planning, 59% for optimization and targeting, and 58% for performance analytics. Susan Thomas, CEO of 10Fold Communications, emphasized this shift, stating, ‘Marketers are quickly moving beyond the use of AI for content creation; they have begun to use AI for content planning, optimization for Generative Engine Optimization (GEO) and for measurement of content efficacy.’ She added, ‘This expanded role reflects a shift in how B2B marketing teams think about AI, as a full-spectrum engine for content intelligence, not just a writing assistant.’
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This trend aligns with broader insights from 10Fold’s ‘2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call’ report, which noted that while 56% of companies saw an increase in their marketing budgets in 2025, these increases were typically under 20%. Concurrently, only 47% of marketers raised their Key Performance Indicator (KPI) goals, with a majority (52%) keeping expectations flat or even lowering them. This suggests a more cautious, performance-based investment approach, particularly in emerging tools like AI and automation.
