TLDR: India-based gig-work startup Apna.co has launched a multilingual AI Calling Agent, built on its proprietary Blue Machines Agentic-AI stack. This innovative tool integrates directly with job postings to conduct 24/7 voice interviews in multiple languages, uses advanced voice analytics for instant talent shortlisting, and aims to reduce hiring time by up to 50%. It boasts an 80% connection rate and can manage over 10,000 parallel conversations, making enterprise-grade hiring automation accessible to businesses of all sizes.
Apna.co, a prominent India-based jobs and careers platform, has introduced a groundbreaking multilingual AI Calling Agent designed to revolutionize the recruitment process by significantly cutting down hiring times. The company claims this new solution can reduce the time taken to hire by up to 50%, addressing a critical pain point for businesses across India, from micro, small, and medium enterprises (MSMEs) to large corporations.
Built upon Apna’s proprietary “Blue Machines Agentic-AI stack,” the AI Calling Agent automates the entire initial interview process. As soon as a job is posted, the agent springs into action, initiating voice interviews around the clock. It supports multiple languages, including Hindi, English, and various regional Indian languages, ensuring broad accessibility and relevance across the diverse Indian talent pool.
A key feature of the agent is its advanced voice analytics capability, which allows for instant assessment and shortlisting of top talent. Unlike traditional manual calling methods, which often yield connection rates around 30%, Apna’s AI Calling Agent achieves an impressive connection rate exceeding 80%. Furthermore, it can manage over 10,000 conversations simultaneously, providing unparalleled scalability for high-volume recruitment needs.
The AI Calling Agent offers a highly customized experience. It auto-generates role-specific questions and tailors each interview to match the employer’s brand messaging and tone. Responses are scored in real-time, and the system handles follow-ups via calls, WhatsApp, and email. Recruiters benefit from an intuitive dashboard that provides instant transcripts, audio highlights, and AI-generated shortlists, enabling quicker and more informed decision-making.
Nirmit Parikh, Founder & CEO of Apna.co, emphasized the strategic importance of this launch, stating, “Hiring is more than just filling roles – it’s about shaping the future of India. India’s recruiters spend countless hours chasing calls instead of meeting qualified candidates. That’s the gap we set out to bridge. We built the AI Calling Agent under our proprietary Agentic AI stack, Blue Machines, to deliver enterprise-grade automation that’s affordable, regional, and simple to use. By embedding our AI Calling Agent directly into every job post, we’re putting Fortune 500-level technology into the hands of lakhs of MSMEs and enterprises across India. Employers can now focus on the human conversations that matter—while our agent handles the rest. This is the beginning of a new era in recruitment – fast, intelligent, and built for Bharat.”
Karna Chokshi, COO of Apna.co, highlighted the efficiency gains, adding, “Building a DIY stack across job portals, dialers, speech AI, scoring engines, and CRMs is both expensive and technically complex. With Apna, we’ve unified sourcing and AI-driven screening into a single seamless workflow — no integrations, no third-party tools, no extra effort.” This integrated approach simplifies the hiring process, eliminating the need for multiple disparate tools.
This launch follows Apna’s continuous push into AI-driven hiring solutions. Earlier this year, the company introduced AI Job Prep, a candidate-facing mock interview platform. This tool has already seen significant engagement, clocking 39 lakh minutes of practice across 7.6 lakh simulated interviews. It offers resume-based, role-specific practice sessions, leveraging real interview data from over 3,000 companies, including industry giants like Google, Swiggy, and Microsoft, and has been particularly popular among Gen Z users in both metropolitan and tier-II cities.
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Apna’s AI Calling Agent represents a significant leap in creating a tech-first hiring infrastructure for India, promising to make recruitment smarter, faster, and more accessible for businesses nationwide.


